Why the sequel hit a high note – variety

"Mom Mia! Here We Go Again" may not have won the box office crown, but her debut on the domestic market is still popular.

The Universal Music Jukebox was launched with $ 76.4 million, of which 34 million in North America and 43.4 million abroad. If the long theatrical run of his predecessors is an indication, the future of the sequel "Mamma Mia!" Looks promising.

"Mamma Mia!" – The 2008 adaptation of the hit musical – launched slightly behind his follow-up with $ 27 million. This film, which began a decade before the month of September, has had long box office successes throughout the summer before ending in November. Along the way, it generated $ 465 million internationally and $ 609 million worldwide. Impressive for most movies, but especially considering its $ 52 million production budget.

The summer was flooded with Spandex heroes and armed vigils. Of course, it's a pause to watch the dreary and bleak news cycle, one in which the Mueller inquiry and the kompromat whispers dominate the cable chyrons, but "Sicario 2: Soldier's Day", "The Equalizer 2" and "Avengers: Infinity War" are not exactly movies of well-being. It's there that "Mamma Mia! 2" steps. In true popcorn form, it is part of a pseudo franchise, but unlike its counter counterparts, the sequel "Mamma Mia!" Is a bit more bouncy.

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"There was a great pent-up demand for a film like this," said Eric Handler, an badyst at MKM Partners

. Besides "Ocean's 8" and "Book Club", few offers have been made in recent months. targeted female audience. Even less were favorable to the family, and of these, almost all were animated adventures. The audience of "Mamma Mia!" Was predominantly female and biased younger than the original.

"You can not do everything for 13-year-old boys – the summer, for the most part, is that," said Jeff Bock, an badyst at Exhibitor Relations. do not think this is entirely true of the public's tastes. "

" Mamma Mia! "is the perfect antidote to traditional summer blockbusters – it's a low stakes, it's It is light and it is fun.Film lovers are hungry for a little lighter escape.The perfect recipe could be a slice of Lilly James' soul interpretation of "Mamma Mia", a hint of the crystalline waters of Greece, and a spoonful of Cher.

"For a year and a half, there have been so many negative things," said Bock. "[Audiences] wanted to leave the theater with something to to feel good. "