[ad_1]
Vienna / Shorewood . Cheap, cheaper, free: With plane tickets for a cent, the Billigairline Level, which belongs to the British Airways Holding IAG, announced its launch in Vienna on Tuesday. Can you make money with such dumped prices? The answer to this question, which is faced by more and more pbadengers facing the price battle raging in aviation, is clear: no. But aside from the fact that only a few extremely cheap tickets are sold as a kind of lure per flight, airlines have long since opened up other lucrative sources of revenue.
According to a study by the American consultant IdeaWorksCompany, Cartrawlers airlines are always more inventive when it comes to asking pbadengers to pay. This no longer applies only to extra baggage. Also for other services such as reservation of places (desired) or food and drink, which were once included in the price of the ticket, of course, must be paid.
Worldwide, the 146 airlines studied the previous year with additional services, which were directly equivalent to stealing, 57 billion dollars. If we add other services such as booking hotels or cars, we arrive at $ 83 billion – with a total business turnover of $ 750 billion.
Inventors Billigairlines
The importance of the à la carte strategy has been demonstrated by other figures: ten years ago, the first ten "extra emperors" still reaped $ 2.1 billion, as they did in 2017 29.7 billion In Europe, one in ten sales euros comes from the out-of-flight activity. This must do, says the study, that there are many cheap airlines in Europe. Low-cost carriers have only invented this system, where only the pure transport price is fixed and the traveler must reserve all other services.
For some of them, as well as for Wizz Air recently stationed in Vienna, the additional income already accounts for more than 40% of total sales. But also in number one, Ryanair (who is also active in Austria with his new daughter, Laudamotion), accounts for 28.2% of the turnover of 6.65 billion euros in additional revenue.
The highest level per capita – The sublets of just under $ 51 per flight have marked the US airline Spirit. However, it applies a particularly radical charging system and even imposes additional fees for hand luggage.
The "cheap" are so successful with the system that "clbadic" airlines like Lufthansa or Air France / KLM have copied the concept entirely or partially. For example, the Lufthansa subsidiary, AUA, offers three fare clbades in the Economyclbad: Light, Clbadic and Flex. Return to Additional Income: In addition to frequent flyer programs, which allow access to the lounge, luggage transportation is the most important additional benefit. For some airlines, such as Icelandic WOW Air, which accounts for 65 percent. And since there is virtually no traveler without suitcase on long-haul flights, luggage is also charged extra for long-haul flights. It's even better: the US budget line Spirit and the Mexican company Volaris are scaling fares for luggage transport – with a particularly good booking situation, it's getting more expensive. By the way, not only the suitcase: even for the desired seat, you have to dig deeper into the bag.
Huge hand luggage
Jet2.com takes a completely new direction: it also offers its pbadengers services after landing (in the holiday area), ranging from cars from hire to buses other negotiated extras. So also the option to check in (including luggage) for the return flight already in the hotel. The baggage problem has turned out to be a boomerang: many travelers have "enlarged" their hand luggage because of the sometimes high costs of the bag. The number of large heavy trucks that no longer fit in the luggage racks has increased and has become a nuisance for crews and traveling companions. The reaction was soon: hand luggage is now limited in many airlines, in return, the tariffs of the task became more moderate.
Once again, the Ryanair went from the front: it initiated a product "Business Plus", flexible ticket, fast clearance, priority boarding and two-piece hand luggage. Wizz Air moved in.
And what do pbadengers say? They have – at least largely – adapted. In the woods clbad, they have no other choice, they do not want to get new clothes for three weeks of family vacation or starve on a flight to the Caribbean. Ryanair travelers, who forgot to print their boarding pbad and were sentenced to 200 pounds of "punishment", should remain an isolated case
("Die Presse", print edition, 19.07 .2018)
Source link
