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We have already set an agenda item for our next visit to Milan. We will certainly be looking closely at the new Apple Retail Apple Plaza Liberty. It opens for the public for the first time this Thursday (July 26, 2018).
Inauguration: Apple Plaza Liberty
In recent weeks, weeks have read a lot about Apple's upcoming Apple's "Apple Plaza Liberty" store. get another picture to face. Starting Thursday, Apple customers can get a glimpse of what they expect in the new Milanese Apple Store.
Apple not only opens a new store, but also renews the space in front of him with a new life. The project, which includes both a large public space and the store, brings for the first time the new design of Apple in Italy
Directly on Corso Vittorio Emanuele, one of the most pedestrian streets Milan, there is an imposing glbad fountain. which serves as an entrance to the store and the background of the large outdoor theater. The square itself is designed with Beola Grigia, a stone used throughout Milan, and open to the public 24 hours a day. The events, which will take place throughout the year, will stand in the middle of 14 thistle trees.
"There is no better expression of our vision for Apple stores serving modern places than Apple Piazza Liberty. Angela Ahrendts, Senior Vice President of Retail at Apple. "In a city with a history so rich in art, entertainment and creativity, it's an honor to create a space where everyone can inspire to learn, create and connect with their neighbors . "
As in all other Apple stores, Apple also offers free sessions on the themes of photography and video, music, programming, art and design, and more new Milan store. In September of this year, Apple Piazza Liberty will host a series of Milan – themed special events a month, while 21 regional artists will present their visions of Milan 's creative future. Customers can now sign up for Today at Apple sessions.
"Working in one of Italy's historic squares is both a great responsibility and a formidable challenge," says Jony Ive, Apple's chief designer. "We combined two essential elements of the Italian squares – water and stone – and added a glbad portal.To enter the store through the cascading fountain is an experience that appeals to several senses at the same time and gives the impression of being enveloped by water. "
230 Piazza Liberty employees of Apple meet the needs of Apple customers, the official opening will take place Thursday at 17:00.
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