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Apple sold about 3.5 million Apple watches in the last quarter. Unit sales thus recovered sharply compared to the previous year. However, the Cupertino Cup lost points in the market.
The Apple Watch is also sold very well in the last quarter. Apple has sold a total of about 3.5 million units worldwide, according to an estimate by Cbadys' market badysts. Robust growth continues:
In the second quarter of 2018, sales grew by 30% from one year to the next
The Apple Watch Series 3 remains an engine, especially in Asia, with the exception of China. , especially this variant recently significantly increased. About 60% of the watches sold are sold with a supplier plan.
Previously, it had been shown that the mobile connection was a compelling buying argument for many. Recently, it was also available in Germany alongside Telekom at Vodafone with LTE
Apple Watch loses market share despite growth
Although Apple Watch sales continue to grow strongly, they lose market share in Q2 2018. Market share fell by 9% from 43% to 34% today. As Cbadys explains, this change was in favor of Fitbit and Garmin, who have been able to sell significantly more terminals recently.
Apple Watch Sales Q1 2017 to Q2 2018 – Infographic – Cbadys
After Fitbit in particular had to fight with almost existential losses before, both companies could mark with new features such s more differentiated pulse measurement functions and training options with the consumer.
This range will also be enriched by other health features in hardware and software form.
In total, about ten million smart watches were delivered worldwide in the second quarter of 2018.
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