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Vienna – The Ikea furniture chain is expecting strong sales growth in Austria this year. In 40 years, the Swedish furniture distributor expects a sales increase of about three percent, said Viera Juzova, the boss of Ikea Austria, at a recent meeting. press conference in Vienna. According to the company, Ikea Austria achieved a turnover of 722.8 million euros in 2017 with just under 3000 employees spread across eight branches and three collection stations
" In three strategic areas, we want to be closer to our customers. We want to become even more affordable, and we want to develop sustainably and act in a climate-friendly way, "explained Juzova, explaining the projects of the furniture store chain in Austria. With new prices for furniture supply, we would like to take into account the trend towards online shopping and changing customer behavior. In the case of parcels up to 30 kilograms, the delivery will usually cost 3.99 euros in the future, entire facilities will be delivered to 99 euros.
In the city of Vienna, Ikea wants to open an additional branch by 2021.
According to the survey conducted by the consultant RegioData The furniture market has grown by 2.8 % the previous year to 5.3 billion euros. The three furniture giants, XXXLutz, Kika / Leiner and Ikea, continue to share about two-thirds of the market. XXXLutz holds approximately 29% market share, Kika / Leiner approximately 20% and Ikea 16%. (TT)
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