Sony's streaming service brings in three times more revenue

November 09, 2018 at 4:57 pm:

While subscription services have long been established in television consumption, the game is also moving towards subscriptions. Services such as PS Now, Xbox Game Pbad and EA Access are putting a lot of money into publishers' coffers. And a company is therefore particularly successful.

Major game publishers are increasingly relying on subscriptions promising regular income. In addition, manufacturers of consoles Microsoft (Xbox Game Pbad) and Sony (PlayStation Now) are active in this area. And companies like Square Enix plan to launch their own subscription services soon.

Customers can use games that usually cost 60 or 70 euros, in addition to other games at 10 or 20 euros per month. This may seem like a bad deal for early editors. This is not the case, however, as shown in a SuperData badysis.

Subscription services are worth it for publishers

According to SuperData, subscribers spend 45% more for games than they buy traditionally. This is due in part to the fact that users of the subscription offers spend more for additional items such as a season ticket or cosmetic items. Compared to non-subscribers, they invest about twice as much in this area.

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In other words, if the obstacle falls, customers do not have to buy the games at a high price, they will be more willing to invest more money in the games thereafter.

PlayStation Now brings in more money than the Xbox Game Pbad

SuperData went even further and compared popular subscription services, such as PlayStation Now, EA Access and Xbox Game Pbad. It should be noted that most of the revenue generated in the third quarter was generated by PlayStation Now.

Of the 273 million Dollars, 52% is allocated to Sony's streaming service, while the Xbox Game Pbad accounts for only a 15% share. Below you can see the ranking.

Share of sales Q3 2018

• PlayStation Now: 52%
• EA Access: 16 percent
• Xbox Game Pbad 15 percent
• Origin Access Premier: 9 percent
• Original access: 8 percent

The subscription market is getting hotter

"The gaming subscriber market has become extremely active in 2018, with game makers looking for recurring sources of recurring revenue, and publishers now offering new titles to their paying members," he said. Conclusion of SuperData.

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