YouTube Music launched in Switzerland

Google brings its streaming service now also in this country at first. With two functions, it differs from competitors such as Apple Music and Spotify.

At the beginning of the year, YouTube Music was launched. There is now the music streaming service in Switzerland, as Google has announced. As you know for example at Spotify, the market leader, YouTube Music is available free in basic version. If you pay 12.90 francs a month, you can download songs for offline use and use the ad-free offer.

At the same time, the pay channel YouTube Premium, formerly YouTube Red, will be launched in Germany. In addition to YouTube Music Premium, you have access to premium content called YouTube Originals. YouTube Premium is available for 15.90 francs.

Google Play Music lives on

What will become of Google Play Music, does not say Google. The old music streaming service will be maintained for the moment. Customers automatically have access to YouTube Music Premium without having to pay more.

In terms of price, YouTube Music Premium plays in the same category as Apple Music, Spotify, Deezer and others. Google wants to define itself with videos. After all, YouTube is the largest video portal in the world. Clips are seamlessly integrated into the user interface. You'll find everything for which YouTube is known, even in the application: cover songs, rare live recordings and TV appearances of musicians. However, some users may be confused by the fact that songs and videos are mixed in playlists, as revealed by the short test of the offer.

Best search

On the other hand, YouTube Premium Music can score points without any restrictions. After all, Google is the largest and the best search engine in the world. Unlike the competition, for example, even with misspelled songs, the correct hits are often delivered.

One thing is clear: YouTube already contains data from many users, for example watched videos. These are used to personalize the experience, for example for playlists. But they are also known services like Spotify. However, you start there as a new customer without data. Google goes even further: for example, location and weather data is used to suggest songs. For example, if you are in the football stadium, hymns of fans can be delivered to you.

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