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Dortmund (AP) – Sporting leads Borussia Dortmund to the Bundesliga. And economically too, BVB is doing very well. During the last fiscal year, the club broke two of its own financial records. As a result, CEO Hans-Joachim Watzke was tempted by a declaration of war.
The leaders of the Bundesliga, Borussia Dortmund, are optimistic for a promising and economic success for the future. It has set ambitious targets for the coming years, said Monday in Dortmund Hans-Joachim Watzke, CEO of the BVB, at the general meeting of the only German football club listed on the stock market.
By 2025, BVB is targeting 500 million sales without the proceeds of transfers – which should then remain "always on top". The Revierclub envisions the future with "its many young, dynamic and high-level personalities," said Watzke. It would be nice to lead the Bundesliga and the Champions League group, but you will not lose the grip.
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During the fiscal year 2017/18 (until June 30), BVB achieved a consolidated turnover of 536 million euros, up 32%, and a profit of 28.5 million euros. Both are records. An extraordinarily high turnover of about 222 million euros comes from transfer revenues.
In addition to traditional gaming operations, prospective sellers should adhere to the sponsorship and digitization of BVB's management. Watzke also announced an internationalization, where it is clear: Herzkammer Dortmund. "And our base will always be Borsigplatz."
Regarding pricing policy, the manager added that ticket prices should remain affordable. BVB therefore offers 28,000 standing places at low prices and increases its prices only according to the inflation rate "and not by one millimeter more".
Shareholders also paid tribute to coaches Lucien Favre, captain Marco Reus, Marcel Schmelzer and Lukas Piszczek. Already Sunday, players and leaders were greeted with enthusiasm at a general meeting given the current flight altitude. Watzke had appealed in all the euphoria, one should not "fall into rampant neglect".
At Monday's AGM, the debate focused on transfers of former players and the dividend. Large transfers should be the exception in the medium term, said Watzke. Chairman of the Supervisory Board Gerd Pieper has proposed an unchanged dividend of six cents per share. Some stakeholders asked for more, others argued that money should be invested in junior staff, training and BVB infrastructure.
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