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Vienna. Dario Soto Abril likes to come to Europe. It's a home game for the international Fairtrade boss. When he visits the schools here, the children tell him how important the right price of food is. "In twenty years they will buy the products."
In fact, it is not unlikely that they will compete in twenty years. More and more food industry greats, such as Nestle, Milka-Mutter Mondelez or Unilever, have long since launched their own sustainability programs. Or they went to competitors like Rainforest Alliance and UTZ. Market commentators are critical: the biggest remain on sustainability, but bypbad the Fairtrade system, where they should pay minimum prices to producers.
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("Die Presse", printed edition, 03.11.2018)
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