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True, Volkswagen is still an industrial supertanker. It's hard to turn the wheel. But the main target of new CEO Herbert Diess, who had started in mid-April, was: to make speed. Volkswagen must in the competitive environment "extremely demanding" that the pace increases again significantly, he said when he also ordered the colossus a new structure.
Ferdinand Dudenhöffer, industry expert, said: His colleague Stephan Bratzel said the VW boss was working on "good screws" to be faster and more flexible.
Already in the middle of the exhaust gas scandal in autumn 2015, the new strongmen, the predecessor of Diess Matthias Müller and the chief supervisor Hans Dieter Pötsch wishing to advance a structural reform, it should be a new start, the individual parts should be faster, less controlled from Wolfsburg.This promise was also Diess, who had previously led the main brand VW after only 100 days in the new The question arises: where is Volkswagen – where is Diess?
1. Strategy
The boss of VW himself said at the inauguration that it was a further development, not a revolution, or was it a comeback? the main brand management VW pbadenger cars – and returned to the dual model, which, especially with the ex-CEO swept by "diesel gate" ex-CEO Martin Winterkorn verbun that's fine.
Dudenhöffer strongly criticized that, the personal union is "not ideal", it should not "get used to do it yourself". Now Diess has also found a right hand for the core brand's current business, Ralf Brandstätter's brand purchasing director is also expected to hold the new position of Chief Operating Officer (COO).
"This is strong, it showed in three months," said Dudenhöffer. Lower Saxony Prime Minister Stephan Weil, also a member of Volkswagen's Supervisory Board, said: "I think the start is very successful, Herbert Diess is consistently pursuing what was strategically developed jointly under the chairmanship of Volkswagen. Matthias Müller: "In early June, Diess again called on managers to accelerate the pace and speed of implementation.
The strategy provides: The truck and bus sector in the summer of 2019 on the stock exchange, VW wants it according to speculation 25 percent of shares hit the market. However, it also depends on the mood on the financial market. Already in June, Volkswagen had transformed the truck division into a stock company, creating the conditions for an IPO. The subcontracting and internal component factories must be grouped together in their own sector – according to Dudenhöffer, one of the "most important points". Skoda takes responsibility for the Indian market, a billion euros will be invested by 2021.
Volkswagen also has 100 million euros in the battery developer Quantumscape, a first factory for solid batteries must be created by 2025 – they are considered the technology of the future with accumulators.In the light commercial vehicles is planned cooperation with the American rival Ford
2. Group Reorganization
According to Bratzel's badessment, Diess made no mistake – and in addition also did the right rating in his own team, but still needed to have time to see if his measurements They succeeded.
This could be the new corporate structure, for example that has already been implemented: the "Volu" brand groups (VW, Skoda, Seat, light commercial vehicles, Moia), "Premium" ( Audi, Lamborghini, Ducati) and "Super Premium" (Porsche, Bentley, Bugatti). An initial public offering is underway for Truck & Bus, as well as the Sourcing / Component and Financial Services Divisions.
However, a model similar to this one had already been announced by former CEO Bernd Pischetsrieder. Important, according to Bratzel: It must do everything possible without causing a revolution. "The expert must act in this corset." For the politician SPD Weil is clear: "The restructuring of the group is in full swing, and I have the impression that this process under the presidency of Herbert Diess very concentrated"
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3. Personal data
The change of management of the group led to several changes within the Management Board: at the same time as the departure of Müller, the Purchasing Director long-time Francisco Javier Garcia Sanz and staff director Karlheinz Blessing were eliminated.PROV CEO, Oliver Blume, and former corporate secretary general, Gunnar Kilian, have joined the board of directors. Administration as Director of Human Resources
Recently, the Supervisory Board decided that Stefan Sommer, former boss of the ZF supplier, should occupy the position of Director of Purchasing.Dudenhöffer spoke about the situation. u n remarkable commitment: "There is no better." Sommer can start on September 1st.
Former strategy director Thomas Sedran also takes charge of VW commercial vehicles on September 1. His predecessor Eckhard Scholz leaves the company at his own request – at least that was not a decision that was on Dies' wish list, because the CEO personally directed the brand group, we had speculated that Scholz feared that it might influence him too much.
Coup d'Etat: Volkswagen hired BMW's former purchasing manager, Markus Duesmann, who was to join the group's board of directors – when it will initially be unclear, as well as his future role: One of the possible options is the post of future leader of Audi. as well as China's important business management, and that too has come from BMW to Volkswagen. [19659004] 4. Cultural Change
Diess's predecessor Even Müller proclaimed a fundamental cultural change in the group. The new CEO has largely embraced this cultural shift. "The origins of the scandal are ultimately in the leadership culture that has been practiced at Volkswagen since the early 1990s." But with increasing success, ethical standards have become crazy or have spread in some areas. out of sight. "He demanded a firmly rooted conscience of good and evil and a culture of constructive contradiction."
Bratzel emphasized: "Cultural change in the business must succeed." This is the prerequisite for future success – but will last for years He also warned: "I would have liked more transparency in the work."
5. Future Technologies
According to Bratzel, Diess tackles the right topics, and e-mobility plays Dudenhöffer has also certified Volkswagen here as "major milestones in implementation." This also identified before executives but also deficits – especially in digital technologies. the rhythm. "We have nothing to oppose in Europe at the moment" he warned
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