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There is a reason that movie trailers look a lot alike, movie companies using a system that appeals to the general public, but that does not always work
Trailer for a brutal action movie presented in front of a drama of historical love will probably be well received only by a small part of the public.
20th Century Fox would like to change that now. The film distribution researchers developed an artificial intelligence that recognizes who, because of the trailer is probably the film in the
Cinema will watch. The IA was formed with hundreds of trailers which were linked to the respective visitors' movie recordings
Visual Elements
The AI can be viewed in the Trailers like colors, faces, landscapes and bright atmosphere (dark or light), predict how the film will arrive at a particular population group. For example, warm bright colors and close-ups speak very well in a group, while rich and oversaturated colors and landscapes appeal to a different group – although the scenes come from the same film.
20th Century Fox in use and could already predict the success of some movies properly. The system still needs improvement, according to Fox. For example, the juxtaposition effect of some scenes is not yet measurable. As an example, it is mentioned that it is not yet known who by an explosion at the end of the lawsuit in Cinema is attracted and who certainly feels more likely through a dialogue after.
Personalized trailer
KI developed further, he may create trailer to address more precisely the appropriate target groups. For example, people in a Viennese cinema could see a slightly different trailer as a spectator in
Salzburg . If the trailer for is shown in front of a comedy, it is still different before a war movie.
At a more advanced stage of development, a kind of trailer generator may also be manufactured. This creates the Trailer adapted to online data collected by cookies and social networks of users. So you get up then
YouTube or an advertisement on websites posted a trailer that is adapted to its own preferences
Netflix already uses algorithms for a similar principle. This is how user viewing habits determine which movies appear in categories created specifically for them, such as "European action movies with a strong female lead". The selection of thumbnails is also adapted to users' viewing habits.
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There is a reason why trailers often look the same: cinematographic companies use a scheme that best suits the taste of the broadest audience, but that does not always work.
Trailer for a brutal action movie presented in front of a drama of historical love will probably be well received only by a small part of the public.
20th Century Fox would like to change that now. The film distribution researchers developed an artificial intelligence that recognizes who, because of the trailer is probably the film in the
Cinema will watch. The IA was formed with hundreds of trailers which were linked to the respective visitors' movie recordings
Visual Elements
The AI can be viewed in the Trailers like colors, faces, landscapes and bright atmosphere (dark or light), predict how the film will arrive at a particular population group. For example, warm bright colors and close-ups speak very well in a group, while rich and oversaturated colors and landscapes appeal to a different group – although the scenes come from the same film.
20th Century Fox in use and could already predict the success of some movies properly. The system still needs improvement, according to Fox. For example, the juxtaposition effect of some scenes is not yet measurable. As an example, it is mentioned that it is not yet known who by an explosion at the end of the lawsuit in Cinema is attracted and who certainly feels more likely through a dialogue after.
Personalized trailer
KI developed further, he may create trailer to address more precisely the appropriate target groups. For example, people in a Viennese cinema could see a slightly different trailer as a spectator in
Salzburg . If the trailer for is shown in front of a comedy, it is still different before a war movie.
At a more advanced stage of development, a kind of trailer generator may also be manufactured. This creates the Trailer adapted to online data collected by cookies and social networks of users. So you get up then
YouTube or an advertisement on websites posted a trailer that is adapted to its own preferences
Netflix already uses algorithms for a similar principle. This is how user viewing habits determine which movies appear in categories created specifically for them, such as "European action movies with a strong female lead". The selection of preview images is also adapted to users viewing habits.
