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Apple far exceeded stock market expectations in the last quarter thanks to continued strong sales of its more expensive iPhone models.
The Group increased its turnover by 17% to $ 53.3 billion ($ 45.62 billion)). Quarterly profit rose 32 percent to $ 11.5 billion, as Apple had announced after the US market closed Tuesday. IPhone sales increased by one percent to 41.3 million devices and were therefore slightly lower than expert estimates.
With the average selling price over the phone, Apple exceeded however with 724 dollars badysts were waiting just 694 dollars. A year ago, the value was just over $ 600. The development means that the more expensive iPhone X continues to sell well.
According to CEO Tim Cook, it was once again the most popular model. IPhone sales jumped compared with the year of a fifth. This also helped to exceed sales expectations of about $ 52 billion. For the current quarter, Apple has predicted sales of $ 60 to $ 62 billion and was therefore also above estimates.
The action rose nearly 3% after sitting hours. Apple thus takes a new step towards the value of $ 1 trillion in stock market. The service sector, which includes products derived from applications, online storage and the Apple Music music offering, increased 31% to 9%. $ 55 billion. IPad sales increased 1% to 11.55 million devices. Sales of Mac computers have dropped 13% to 3.7 million devices. However, sales were down only 5% – indicating a higher proportion of more expensive Pro models.
During the quarterly teleconference, CEO Tim Cook also announced that the Apple Pay service will move to Germany later this year is expected to come. There were no other details, such as the names of the participating banks.
Apple Pay can replace an Apple iPhone or a computer clock with a bank or a credit card. To pay you keep the devices in the shop at the terminal. The cash register technology must support contactless payment via NFC radio – a large part of the terminals in Germany has already been converted accordingly.
In addition, Apple Pay can also be used for online purchases and applications. A start of Apple Pay in Germany has been speculated on several occasions in recent years. Apple has already introduced the service in many other European countries.
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