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The hype of the tablet is visibly cool. For 14 consecutive quarters, global sales of hip flasks declined year-over-year. Anyone who wants a tablet already seems to own one. Some companies have already withdrawn from the market or occupy as much as possible.
But Apple is not in agreement. The iPad is "the computer of the future", emphasizes the company again and again. The message is clear: the tablet knows its best days to come. To support this thesis, the manufacturer organized for the second time this year an event that revolved around the iPad. In the spring, the Jedermann iPad accounted for 349 euros in the center, followed on Tuesday in New York by the most expensive and powerful Pro models. the star she has already tried.
The new iPad Pro is almost entirely screen.
Face recognition in landscape mode
New
iPad Pro comes in two finishes: 11 inches and 12.9 inches. As with iPhones, the edge of the devices has been reduced to a minimum. The older 10.5-inch has a larger screen in the same case, the 12.9-inch skim is much easier to handle thanks to the smaller form factor. Especially with the larger model, the difference is striking. Unlike previous models, the body 5.9 millimeters thick no longer erases towards the edge. There are now square edges instead of soft curves. This gives the iPad Pro a different feel than its predecessors.
As with the phones, the home button has been removed and replaced with the Face Unlock Face ID. This time, however, without Notch, so without the bad picture at the top of the screen. As the iPad is held vertically and sometimes horizontally compared to the smartphone, Apple engineers had to adjust the facial recognition so that it also works in landscape mode. As it works well, we still could not try.
As on iPhones, you need new sweeps to get the most smooth operation possible. At first impression, they were easy to remove. But even then, a comprehensive test will show how intuitive the XXL display is.
Rest in peace, jack
Screen Apropros: The screen, which covers the entire forehead, except for a narrow black border, attracts attention simply because of its size. According to Apple, there is a "Liquid Retina" screen because it is also installed on the iPhone XR. The pixel density of the iPad Pro is 264 pixels per inch, which corresponds to the previous iPad Retina. Individual pixels are not visible to the naked eye. The fonts look neat, the picture has always been easy to see, even in the bright work area.
What was not mentioned in the keynote speech: the connection to the headset was removed in the new iPad. Why, only Apple knows. The transition from Lightning to USB-C is much more ambitious. The new take allows new scenarios. You can therefore connect an additional camera or monitor directly to the iPad, if it has a display port. External hard drives are not (yet) supported.
Because of the new take, the old Apple Pencil Pencil is no longer compatible, that's why there is now an improved model. The new pen can be magnetically attached to the edge of the iPad and wirelessly charged. The Rumhantieren on the charge is therefore a thing of the past. The stylus also has a touch interface, with a double press, you can run commands in compatible applications – in drawing applications you can switch from a stylus to an eraser. A nice innovation, but in the apple depends on the help of developers.
The Apple pencil can be magnetically attached and charged wirelessly.
The fastest chip gets faster
The new iPads are powered by the A12X chip. This is a highlighted version of the current
iPhoneProcessor. According to the application, this speed is between 35 and 90% faster, according to Apple. Graphics performance has increased enormously. How many, benchmarks will show extensive tests. According to the group, the iPad Pro is comparable to the Xbox One X, a full-fledged console capable of displaying video games in 4K fluid format. The new iPad Pro is also a challenge to understand for Nintendo and Co. But graphic designers and designers will probably use power with software such as Adobe Photoshop, Affinity Photo and AutoCAD. With the "normal" applications and games, you bring the new iPad is no longer at its limit.
Conclusion: many innovations for a lot of money
A lot of power, a more compact format, new interfaces, more intelligent accessories: Apple has reinvented its iPad. The consumer device has become a device that can support many things with a laptop. This Apple does not mainly target the new iPads in Ottonormalnutzer, not only shows the addition of the name "Pro", but also the price. If you already get the normal iPad for 300 euros, you have to put for the Pro model almost three times more on the table.
It starts at 879 euros for the 11-inch model with WiFi and 64 gigabytes. The model with a terabyte of storage costs 1709 euros. However, only full-time preparers, photographers or musicians will likely need this space on their tablet. The supplement for the 12.9-inch model is 220 euros.
For the new magnetic pencil Apple, 135 euros will be payable. The smart keyboard is not free, it costs a little less than 200 euros – but it should also offer cheaper models from third-party manufacturers. With a complete equipment, you scratch quickly to the bar of 2000 euros.
A different strategy than Microsoft
For Apple, the new iPad Pro is an important part of the company's strategy. After years of decline, the Group has recently returned to the growth area of the tablet market. In the last quarter, 28.2% of all tablets sold worldwide had an apple stuck on their backs, Strategy Analytics calculated. That's as much as not since 2013. For the majority of sales provided by the cheap iPad, the profits produced by Apple, however, show experience with premium models.
Even if the tablet market has not become as important as the band should have dreamed of it many years ago. For this, users rarely replace their tablets, unlike smartphones. But last year, the company has always sold more iPads than all laptops. With newer devices with improved performance, this trend could be fueled more.
As a leading competitor in the tablet industry, Microsoft applies its surface models. The Windows maker is also a big hit in the tablet industry, especially office workers. However, Apple wants to reach with its trendy bottle creative who want to work without losing performance. If this strategy works, the next quarters will be visible.
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