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There was a lot of talk about whether an iPhone would be too expensive for more than 1000 euros. Now, it's clear: consumers are willing to pay as much
The expensive iPhone X remains a slot machine for Apple. The US company has exceeded badysts' expectations in the last quarter and is poised to break the $ 1 trillion mark on the stock market. During the presentation of quarterly figures Tuesday (local time), CEO Tim Cook also announced the launch of Apple Pay iPhone payment service in Germany by the end of the year. The participating banks are still not clear.
The iPhone X saves the profit of Apple
Apple has increased its business turnover by 17% to 53.3 billion dollars in the last quarter. Quarterly profits rose 32% to $ 11.5 billion.
iPhone sales increased 1% to 41.3 million devices and were therefore slightly lower than expert estimates. But with the average Apple phone sales price surpbaded with $ 724 clearly badysts were just expecting $ 694. A year ago, an average of just over $ 600 had been paid for an iPhone.
This development means that the iPhone X, more expensive, continues to sell well. According to CEO Tim Cook, it was still the most popular model. IPhone sales jumped compared with the year of a fifth. This also helped the group as a whole to exceed sales expectations of about $ 52 billion. For the current quarter, Apple expects a business turnover of 60 to 62 billion dollars and thus lies above estimates.
The title gained more than three percent at the end of the session on Tuesday. The post-market price hike pushed the value of the business to more than $ 960 billion.
A start of Apple Pay in Germany has been speculated on several occasions in recent years. Apple has already launched the service in many other European countries.
At Apple Pay, an iPhone or an Apple computer clock can replace the debit or credit card. To pay you keep the devices in the shop at the terminal. The cash register technology must support contactless payment via NFC radio – a large part of the terminals in Germany has already been refurbished accordingly. In addition, one can pay with Apple Pay also with online purchases as well as in applications.
Apple wants to introduce in Germany Apple Pay soon
In Germany, Smartphone payment offers become particularly popular after years. A few weeks ago, Google brought its competitive service to Germany, only this week, the savings banks went with their own departing service. On the iPhone, only Apple Pay can access the NFC chip from the device, which is required for contactless payment.
Meanwhile, according to market researchers' calculations, Apple is no longer number two in the smartphone market after Samsung. Chinese company Huawei intervened in the last quarter with 54.2 million cell phones sold, reported the IDC badysis company. Samsung has arrived at IDC estimates on 71.5 million smartphones. The flagship model Galaxy S9 – the competition iPhone direct – but sold worse than previous models. In terms of profitability, Apple is clearly at the top of the pack in the smartphone sector.
The services sector, which includes applications, online storage and Apple Music music products, grew 31% to $ 9.55 billion. Apple Music now comes to more than 50 million users, if you include those in the free trial, Cook said.
iPad sales increased by one percent to 11.55 million devices. Sales of Mac computers have dropped 13% to 3.7 million devices. However, sales declined by only five percent, indicating a higher proportion of the more expensive Pro models.
During the conference, Cook was also questioned about the possible consequences of the US-China trade dispute for Apple – after all, the iPhone and most other devices in the Group are manufactured in Chinese factories. Cook said that Apple was not directly affected by the first three rounds of penalties. The impact of recent punitive US tariffs on products from China is currently being examined. Overall, he was confident that "cooler heads prevail" and the trade dispute with the talks is resolved: pay punitive tariffs at the end of the consumer – and for the global economy, it was important that the United States and China are succeeding. (dpa)
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