Austria is also present at Aldi Italia: 100 suppliers benefit

Aldi Italia also has Austria in: 100 suppliers benefit

The discount chain in northern Italy is developing under the Hoft headquarters in Sattledt

Hofer Managing Director Helm (left) and Aldi Italia Managing Director Veiser (right) with an Italian employee Image: (Hofer)

C & # 39; a gigantic task that the discounter Hofer wants to manage this year. Based on the management of the Austrian headquarters in Sattledt, Aldi Sd, parent company of the group manages the market entry in northern Italy. And deliberately under the brand of the mother. "This is how consumers perceive us as Italians, because there are 150 families called Aldi," said Hofer Managing Director Gnther Helm.

30 sites have been opened since March. Branch number 31 near Milan will follow next week. By the end of the year, there will be 45 discount stores. "We have never had such a fast pace," says Helm during a visit to the new branch of the city of San Don di Piave near Venice. The hustle is likely to take advantage of the market's favor and take advantage of the long unused potential. Because for two and a half years, the share of reduction increases in Italy. Currently, it is 17.4%. "We went far too late on the market," explains Helm. The competitor Lidl, for example, is present in Italy and has 600 branches for 26 years.

Michael Veiser, manager of Hofer – as general manager of Aldi Italia between Sattledt and the logistics center of Verona – will accelerate. "A hundred points of sale will be added in the years to come", according to Helm.

Hofer Rehabilitation Concept

Veiser relies on the Austrian Hofer strategy, but reinterprets it. "Our branches are a little different in Italy, but there are parallels with Austria." The fruit and vegetable departments are the most developed in Austria. They produce more than 100 fresh products, of which 80 percent come from Italy.

Although three-quarters of the 1900 range consists of private brands produced specifically for Aldi Italia and Italy, Austrian companies benefit. More than 100 suppliers out of a total of 400 come from Austria, including Gmundner Milch, which supplies H-Milch, Spitz, Red Bull and Kelly. The concept of backbox has also been transferred under the name "Pan del d". Fischer bread from Linzer Sdpark provides its Italian Rosetta pie. Austrian know-how is taught during learning. Anyone who goes to Hofer branches in Austria sometimes finds Italian employees who are preparing to badume their future leadership roles at home. At the moment, Aldi Italia employs 1000 people

After all, the Viennese architecture agency BEHF has designed the second major logistics center under construction in Landriano (Pavia) to better open Milan and western Italy. show »