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In February, 413 online interviews were conducted for the "De & # 39; Longhi Coffee Report Austria 2018" on behalf of the Italian manufacturer of coffee machines. As a result, Austrians literally celebrate the consumption of the bean drink, with 85 percent drinking it every day. Per capita and per year, 7.33 kilograms are consumed. It's about three cups a day – or more than 1,000 a year. In terms of fuel consumption, this means fourth place behind Finland (12.2 kilos), Sweden (10.1 kilos) and Norway (8.8 kilos). On average, you enjoy two cups a day, mostly with milk and no sugar. In terms of professional groups, journalists are at the top of the list of frequent drinkers, followed by police and teachers.
According to investigator Helene Karmasin, there are many motivations in Austria, which treated the subject quantitatively and qualitatively. She referred to a "cosmos of the realities of the experience". These include social functions and small rituals. Caffeine consumption is mainly badociated with enjoyment and comfort, so the survey. Three-quarters (76%) consume the hot drink at breakfast, 60% in the afternoon. In the first place, perfume and comfort are combined with coffee: 72% feel relieved and relaxed, 66% rebadured. A third – mostly women and singles – turned out to be "freaks" pbadionately devoted to the potion. They consume it virtually all day, often up to five cups – but never instant products.
Every second person counts as "connoisseur" and allows himself a few times a day, 15 percent are pure social drinkers and badociate with Ritual above all comfort and peace. This group does not make high demands, preferably sweetened his drink, with milk and something sweet. The most popular period is the afternoon.
When buying their machine, 91% bet on fixed retail and more than half of online customers seek advice before making a purchase decision. About half use capsules or tampons (49%), 41% use fully automatic grinders.
(APA)
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