Before Christmas, iPhones now also on Amazon



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10.11.2018 07.29

Online since today, 7.29

Amazon expands its Apple product line. Shortly before the start of the Christmas business, the two US technology competitors agreed to expand their cooperation until then limited. Yesterday, the world's largest online retailer announced that it would also sell the latest versions of iPhone, iPad, Apple Watch and other devices in the United States. United, Europe, Japan and India in the coming weeks.

Until now, Amazon only offers a limited range of Apple products such as Mac computers and Beats brand headphones. Apple's HomePod streaming speaker, which rivals its online counterpart of Amazon, Echo, and the Alexa voice service, however, is not part of the new offering.

No way past Amazon

Amazon, Apple and other American technology names, such as Google, have little collaborative power because of the competition between their devices and their services. However, Amazon and Apple have now overcome these differences to increase sales during the key period of retail sales of the year.

This new partnership also shows that Amazon's market power continues to gain importance for major brands such as Apple and Nike, who have long refused to distribute their products through the online retailer.

At the same time, Amazon is more opposed to counterfeit brand products. In addition, from January 4th, Amazon will remove from its offer third-party Apple products, which are not authorized by the manufacturer of the iPhone.

Apple admits problems with the iPhone X

Meanwhile, Apple has admitted technical problems on some iPhones and laptops. This is the case of the previous year's iPhone X premium model and some models of MacBook Pro with 13-inch screen, announced the US technology giant. The company will fix the bugs for free.

On the iPhone X, due to a failure of a component, the touch screens may not respond to touch or respond without being touched. The MacBook Pro computer may experience a memory drive failure and data loss. Models are sold between June 2017 and June 2018.

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