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Five million pairs of plastic shoes must be sold.
The Adidas sports brand is committed to reducing pollution, especially the fight against rising plastic waste in the oceans. The latest initiative of the sporting goods manufacturer, in cooperation with the non-profit organization "Parley for the Oceans", aims to "stop the plastic pollution": the shoes are made in from plastic "dead traps" for marine animals such as fishing nets and plastic discarded in coastal areas around the Maldives.
Environmental action lets crates ring
Originally, Adidas only produced a strictly limited number of 7,000 pairs of limited edition vegan sneakers, whose waste equivalent was the equivalent of twelve plastic bottles per pair . The product was sold immediately and showed the great potential of designing and training vegan ecological sneakers.
Adidas then announced plans to manufacture five million pairs of ocean plastic shoes. The selling price of the sneaker is about 220 dollars, about 190 euros. By dealing with one of the most serious environmental problems, the sports brand will generate more than a billion dollars (878.5 million euros).
Hazardous avalanche effect of plastic waste
Plastic waste is one of the most serious threats of our time to the environment. Researchers estimate that there will be more plastic than fish in the ocean by 2050. The material can last up to 450 years in the marine environment and poses a serious threat to the environment. Life of countless sea creatures on land and at sea. Adidas wants to counter this danger by continuing to cooperate with Parley.
Earlier this year, the sports brand announced plans to manufacture all of its recycled plastic products in the future, an initiative it plans to complete by 2024. The effect would be statistically significant, since Adidas produces 450 million pairs of shoes a year, which would be equivalent to a reduction of 540 million plastic bottles. (Rb)
www.adidas.at
www.parley.tv
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