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HEMA expands presence in Austria with four new agencies
Vienna (OTS) – The investment company Ramphastos Investments ("Ramphastos") of the entrepreneur Marcel Boekhoorn intends to take over HEMA and its debt to Lion Capital. The parties have recently announced it in Amsterdam. With this new owner, HEMA will be able to focus on investments in the Dutch market, online growth, improved profitability and international expansion in the coming years. In Austria, HEMA has evolved very well since its launch in April. Its offices are located at the Westbahnhof and at Mariahilfer Strbade in Vienna. The next four HEMA branches – also in federal states – are already in preparation.
"I am delighted that Ramphastos will become the new owner of HEMA, which is the best scenario for HEMA, our customers, our employees and our franchisees." The Dutch entrepreneur Marcel Boekhoorn and his team at Ramphastos Investments have proven over the years. the last years that they were determined to invest, stimulated entrepreneurship and had a solid vision of investment, "said Tjeerd Jegen, CEO of HEMA, adding:" In addition, I want to thank our franchisees for their commitment to New and lasting agreements that remove all the barriers that prevent us from dealing with our new owner and new franchisees in a more solid and financially sound HEMA company can work. "
"HEMA is a cult brand with fantastic prospects in the international market, but growth opportunities in the Netherlands are also sufficient, and this acquisition is in line with my ambition to help companies grow." With the HEMA team and franchisees, I want to make HEMA a global brand, "says Marcel Boekhoorn, entrepreneur and owner of Ramphastos Investments.
With Ramphastos as a new owner, HEMA will be even more able to implement the company's growth ambitions. Investments in the main markets of the Netherlands and Belgium, e-commerce and international expansion, both inside and outside of Europe, will be more numerous. HEMA is working more and more with international partners such as the Apparel Group in the Middle East. HEMA thus becomes an international brand resulting from a chain of stores with its own branches. In this regard, HEMA intends to evolve in the coming years and is looking for ways to increase the number of international partners and accelerate its expansion.
Expansion in Austria: four new HEMA agencies in 2019
In Austria, the chain of Dutch cult department stores has been present in Vienna since April 2018 with two HEMA branches and a wide range of products ranging from changing seasonal products to home accessories, household products and baby and children's clothing. festive accessories, stationery and office, cosmetic and cosmetic selected foods and typical Dutch treats such as waffles in syrup.
HEMA will regularly expand its presence in Austria in 2019. In Styria, HEMA will open a branch in the trading city of Seiersberg in the first quarter of 2019, while in Upper Austria, opening a branch HEMA in Linz is scheduled for the first half of 2019. In Vienna, in addition to the existing branches in the Bahnhofscity Wien West at Westbahnhof and Mariahilfer Straße 71, HEMA will open two more branches next year, which will represent four locations in Vienna.
In good financial health
An important part of the strategy is to keep HEMA financially healthy. In recent years, HEMA has invested in market positioning, branch concept, e-commerce and international growth, generating better business results. In the coming years, HEMA and Ramphastos hope to significantly reduce the debt burden and substantially increase investment. The HEMA Central Enterprise Committee has in turn voted in favor of the proposed takeover. In addition, the transaction will be submitted to antitrust authorities. The parties involved decided not to disclose any financial details.
Information about HEMA
Since 1926, HEMA has been simplifying and simplifying the daily lives of customers. HEMA products and services are characterized by good quality and good design at an attractive price. HEMA has 32,000 clean products and services, more than 750 stores in 9 countries and more than 19,000 employees. Further information: [www.hema.net] (Http://www.hema.net/)
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