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After 68 years, Otto stops his mail order catalog. In a few weeks, the last issue will be published: Spring / Summer 2019.
Michael Schreiner
Now we only have the phone book as the last anchor in the familiar world of heavy crusts, which are available for free. All the other pillars, the picture books of the consumer society, have disappeared. Neckermann catalog, source catalog: gone for years. So now the last act: Otto is not broke, but after 68 years, his catalog printed too. We will arrive in a few weeks: Spring / Summer 2019. Then the era ends, in which the department store in the form of a volume under our roofs had a house.
The first catalog Otto had 14 pages, the current account 1081
Otto said, 95% of customers have now ordered over the Internet and would have 'gradually deleted the catalog itself. No coincidence: since 1997, Otto has completely put his catalog on the Internet.
What was once a militant album of the affluent society on more than 1,000 pages of colorful photos now calls it a platform. With the power of buying after the war, Otto's catalog is also developed. The first one was 14 pages long. Edition: 300 pieces. The current main Otto catalog "Fashion, Living & Technology" has 1081 pages
The Ikea catalog, still available on paper, looks light on the rags of the three major mail order companies. The large catalogs of Neckermann, Quelle and Otto were unique encyclopedias of the world of things, in which there were overalls with a ruler pocket, bandage shower curtains and a TV armchair with vertical support. With the catalog in hand, the Germans once learned the principle of Amazon: choose, order, wait for the package.
The catalog is checked for Otto. Now they have other problems – a name conflict with burger chain "Otto & # 39; s Burger".
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