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Opponents suspect that it is difficult to avoid the ban on advertising for cigarettes.
Philip Morris is one of the largest tobacco companies in the world. It is even more surprising that the Marlboro producer is now campaigning in the UK to stop smoking. According to the company, the "Hold My Light" campaign is an important step in achieving the goal of "stop selling cigarettes in the long run".
Marketing of electronic cigarettes
But instead of applause, the tobacco multinationals were hoping for a harsh criticism of its action. The campaign is a "breathtaking hypocrisy," says Cancer Research, a British cancer organization, a report from BBC according to Philip Morris. Cancer Research blames the company for trying to market its electronic cigarettes this way.
In fact, the campaign shows four ways to stop smoking. In addition to nicotine patches, unattended smoking cessation and the conventional electronic cigarette is also offered in the Philip Morris variant, which provides for the heating of tobacco. The health organization Action for Smoking and Health (ASH) also does not have a good image of the campaign. Deborah Arnott, CEO of ASH, sees behind her something to avoid the ban on smoking advertising.
Support to find alternatives
Philip Morris UK director Peter Nixon does not understand the criticism by nature. The campaign aims to help smokers "find alternatives", he explains BBC, (As)
www.pmi.com
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