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Trade :
Peek & Cloppenburg wants to develop on the Internet
Dusseldorf Dusseldorf distributor Peek & Cloppenburg is doing more business online. This has already begun in Germany and Austria. Now Poland is the first country in Eastern Europe.
(tb) The fashion chain Peek & Cloppenburg, with its traditional headquarters in the state capital of North Rhine-Westphalia, continues to expand online. Their subsidiary Fashion ID GmbH & Co. KG starts after the internet shops in Germany and Austria in July 2018 now an online store in Poland. The Group is pursuing its strategy of expanding its activity in Eastern Europe and its multichannel concept. "We are now one of the largest retailers in the country and we want to grow accordingly in online shopping," says Nicolay Merkt, head of Fashion ID division. "Poland is a very interesting market for us Peek & Cloppenburg already operates 11 houses, which are very popular with the online store, we want to increase the service for the customers of our stationary activities and give the new customers the opportunity to discover our offer by themselves. "
The store, accessible at the Internet address www.peek-cloppenburg.pl, leads more than 300 fashion brands and more than 20,000 products. In addition, it offers partly exclusive articles, only available online, as well as a wider badortment of shoes. In addition, Peek & Cloppenburg announces a refund of 100 days on purchases on the Internet.
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