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After the bankruptcy of the Swiss mother, Vögele needs Austria
a new owner. 700 employees worry about jobs. The decision is expected to fall on Tuesday.
By Eva Gabriel | 05:50, 31 July 2018
If up to present no buyer for the 83 Vögele branches in Austria (nine in Carinthia, 19 in Styria) finds that the fashion chain with its 700 employees faces the exit and general manager Thomas Krenn [19459009Bankruptcy
It is reported that several companies such as Fussl Hofer or Spar are interested in individual locations. But surely nothing is. Sold only in packaging, the sale of individual locations is not an option. Krenn can be quoted with the phrase: "The coat of the bear is distributed without hitting the bear."
The new owner, who is also to take over branches in Hungary and Slovenia, is to be established this afternoon. Or not.
The background: In June, the Swiss mother, one of the largest clothing retailers in Europe, announced bankruptcy. In 1945, the Italian investment group owned Sempione Retail AG owner of the fashion retailer OVS the textile retailer in financial difficulty. bought. The branches must be renamed to OVS. But this has only been done on 13 sites in Austria, mainly in shopping centers. Stay the -zig Vögele Shops
The Successful Years
The company was founded in 1955 by Charles Vögele and his wife Agnes . The son of a shoe dealer was until 1968 one of the most successful Swiss car racers, also an opera enthusiast, wine lover.
First sale of Vögele special clothing for moped riders. Then he developed throughout Europe through acquisitions. The badortment: clothing for women, men and children, but more than half of the turnover was made with women's fashion. Vögele dresses whole generations.
In 1997, the founder sold the company to a group of investors. In 1999, the company went public. In 2002, Charles Vögele died at the age of 79 years. As of 2010, Vögele wrote years of lost revenue: lack of planning and calculation, poor buying power and efficiency, reputable image, honest advertising slogans like "Winterhits" or "Winterhits" Yours. " favorite jacket ". The stores too big, the badortment unattractive.
The sisters of the Spanish actor Penélope and Monica Cruz and the German actor Til Schweiger as committed promotional testimonials, should do appeal to a younger audience. In vain. Instead, the predominantly older regular customers were still barking, the brand ruined by the comings and goings.
Now, many employees feel stupidly sold. "It's crazy how fast it has dropped," complains one victim.
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