Generali Open reckon with "Thiem Effect"



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Kitzbühel prepares for the 74th Generali-Open. From July 28 to August 4, some of the best tennis players in the world will return to Gamsstadt. The interest of the spectators is also high, especially because of Dominik Thiem.

The 73rd edition of the ATP tournament in Kitzbühel attracted around 50,000 spectators last year. This year again, others could come, thanks to the favorite of the public Dominic Thiem, who, after a year of pause, has once again won the Open of Generali. Thanks to the participation of Thiem, we already see in advance that "the race for cards is very important", explains the organizer Herbert Günther. "This is the Thiem effect, of course.Because of the good overall distribution, we are confident that we could even be sold."

  Jürgen Melzer v Dominic Thiem

APA / EXPA / JFK

Thiem was last in Kitzbühel in 2016.

Long-term goal for the ATP World Tour 500

The tennis tournament is poised to join past successes. The Generali Open, currently a tournament of the ATP World Tour 250, should be further developed, eventually if possible on a tournament in the ATP World Tour 500 category, says Günther. If the opportunity arises that a license be released, then you need the small change needed and the structures needed to start such a business, the organizer: "The prize money goes then from 550,000 euros to possibly 1.5 to two million euros.It is our goal, you can not plan it, but if that happens, you have to be ready. "[19659008] In any case, the infrastructure needs to be improved quickly, the tennis stadium needs to be renovated and an added VIP area, says Günther: "The stadium is a good stadium but in a visually bad state. the mbadage rooms or offices are unfortunately fleeing.Therefore, we must risk this investment, then we would be ready for the next 25 years. "

The renovation is expected to cost around five million euros. If the federal, state and city of Kitzbühel agree on fast funding, the 75th edition of the 2019 tournament could already take place in a modern atmosphere.

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