Hardware: Amazon negotiates with Apple at the expense of small traders



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According to a Bloomberg report, Amazon would have signed an agreement with Apple to sell more devices bearing the Apple logo online in the future. These include the new iPad Pro, the iPhone XR, the iPhone XS and the Apple Watch Series 4. The Beats headset will also be available on Amazon. The agreement covers the United States, the United Kingdom, France, Germany, Italy, Spain, Japan and India. Only the pod of the house is not sold on Amazon because the online retailer offers the echo speaker a direct competitor. Amazon itself has up to now mainly MacBook and Beats headphones in its own range.

Normal traders hinder the sale of Apple products

Job market

  1. CardProcess GmbH, Frankfurt am Main
  2. BoS & S GmbH, Berlin-Adlershof



However, the agreement also has its disadvantages. In the future, only authorized Apple retailers should sell Apple and Beats products to the Amazon market, reports Cnet.

Currently, many Apple products are sold exclusively through the third-party market. It is a practice lived for years. Effective January 4, 2019, the new terms will no longer allow sellers to sell new or used Apple products via Amazon. Existing offers will be deleted.

Traders lose their sales platform

This decision will affect many small traders, who have already been able to take advantage of the large reach of the largest online retailer to promote their offerings to a wider audience. Who wants to continue selling on Amazon, must first ask Apple to become an authorized reseller on Amazon. The motherboard website reports that Apple's well-known affiliate programs include allowing companies to make only certain repairs and to pay Apple money to include them in such programs.

Amazon had the Apple TV 2015 offer off of its offer because with the Fire TV, a direct competitor was being developed and sold. Only in 2017, Apple TV was added to the lineup. In addition, Google Chromecast should actually be resold, but this is still not the case.

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