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Apple Share: How the new Apple iPhone can become the next growth engine
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If you're in a whisper of rumor around Apple (WKN: 865985) and the iPhone, probably knows that Apple will launch three new iPhones this fall.
One of the new iPhones should be an updated version of the current iPhone X Premium, another will be an even bigger version of this updated iPhone X, which I will call iPhone X More.
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The third model, which I'll simply call the new iPhone, will have a shape similar to the iPhone X and the iPhone X Plus to come, but with the following differences:
- The new iPhone will be equipped with a 6.1-inch screen.
- It is likely to use a cheaper and less expensive liquid crystal display (LCD) to reduce costs, but "X" models are more expensive OLED displays
- It may not incorporate the 3D touch function, which means will be the case with high-end models.
In addition to these differences, TF Securities badyst Ming-Chi Kuo said that the new iPhone will be available in a range of new housing colors, such as gray, white, blue, red and orange. In contrast, the high-end iPhone X and the iPhone X Plus are expected in black, white and gold.
And finally, says Kuo, that the new iPhone is selling for less than $ 700. The current iPhone 8 is available starting at $ 699 and the iPhone 8 Plus starting at $ 799.
From all we know, it seems that Apple is moving ahead with the new iPhone after a few years of stagnation.
New Shapes and Colors
Last year, Apple launched three new iPhones: the iPhone 8, the iPhone 8 Plus and the iPhone X. The "iPhone 8 Plus". iPhone X had a whole new look, while the iPhone 8 and the iPhone 8 Plus Essentially updated versions of the iPhone 7 and iPhone 7 Plus were. The iPhone 7 and the iPhone 7 Plus, in turn, were updated versions of the iPhone 6s and the iPhone 6s Plus, which were themselves updated versions of the iPhone IPhone 6 and iPhone 6 Plus. [19559006] Kuo thinks that this revised form and price will lead current iPhone owners to switch to new models – at least better than the iPhone 8. 19659006] I completely agree with him
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Implications possible for the Apple iPhone business
If Kuo is right, more people want the new iPhone again, so Apple could have In 2014, for the first time experienced significant growth in iPhone sales.
In fact, iPhone shipments in 2016 fell 8% over the previous year (iPhone 6s / 6s plus) and only increased by 2% over the past year. the 2017 fiscal year. Apple reported a modest growth in iPhone unit shipments in the first half of fiscal 2018 compared with the first half of fiscal 2017, but Apple is still far from its peak.
There are also some concerns that the new iPhone could be by far the most popular of the three new Apple iPhones (in a recent report from The Wall Street Journal claims that more than half of the new iPhones , that Apple intends to produce this year could act on the cheapest model). This means that it could lower average selling prices. Consider a few factors:
- If the total number of iPhone shipments increased significantly from one year to the next, higher volumes could more than offset a slight decline in prices of Selling means the iPhone and boosting sales growth.
- The new iPhone will probably be much more convincing than the iPhone 8 and the iPhone 8 Plus, although both of these devices are likely to be cheaper. But thanks to the new shape and new colors, fewer iPhone buyers will opt for older, lower-priced models, and more likely for the new iPhone. This, in turn, could also boost the average selling price for iPhones.
In the end, it seems that Apple is preparing a set of very powerful devices. And even the cheapest model seems to be a real success
Disclaimer: The Motley Fool recommends and owns shares of Apple
This Ashraf Ebada article was posted on Fool.com on 13 July 1818. It has been translated to allow our German readers to participate in the discussion.
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* The article "How the new iPhone from Apple could become the next growth engine" comes from Fool.de. There is no editorial review by FOCUS Online. Contact the responsible person here.
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