[ad_1]
Vienna . The responsibility that lies on the shoulders of Mike Manley was already big before the weekend. The Jeep boss is expected to double his sales by 2022. Sergio Marchionne expects great things from the most profitable brand of his Fiat Chrysler empire. He said in early June in the presentation of its five-year strategy: the US subsidiary Jeep had already screwed its turnover under the leadership of Manley, from 337 000 pieces in 2009 to 1.4 million in 2017. He should repeat the magic piece.
The specification has not changed after the weekend. But the 54-year-old Briton will have to perform in different circumstances: he walked Saturday with an immediate effect on the great footsteps of Fiat Chrysler boss. Marchionne 's health had deteriorated so suddenly and quickly as a result of a surgical procedure in early July that the board of directors had elected his successor at a crisis meeting on the weekends. end.
Manley follows a manager who is not just for unconventional appearances excessive management style is known. He is also the first non-Italian to take control of a company that would not exist without Marchionne: Italo-Canadians joined Fiat in Turin 14 years ago when the company wrote two million dollars. Euros per day. He saved it, merged in 2009 with the failed US Chrysler competitor and created the world's seventh largest automaker.
Marchionne only wanted to retire in the spring of 2019 in the executive suite of Ferrari. He was able to redeem a promise. He wanted to sell the company without debt – which succeeded with June. Nevertheless, enough work is being done on Manley, the legacy strategy document provides: Fiat Chrysler Automobiles (FCA) will not produce diesel cars until the end of 2021. And you want to offer all models in the future in electric version. Nine of the 45 billion euros planned are expected until 2022. The investment is the group with a final turnover of 111 billion euros, thanks to annual growth of 7%.
The future is electric – and expensive
According to critics, Marchionne, as well as the tendency to autonomous driving, has not sufficiently exploited its power to build it . In the coming months, Manley will have to split Magneti Marelli, his eight billion dollar provider, and launch it successfully. It must find sustainable solutions for luxury brands Alfa Romeo and Maserati. In addition to all this, he needs a strategy on how his builder will survive the trade war between the United States, China and Europe, if possible without major injuries. On the one hand, it faces a strong Italian union, which fiercely fights any relocation of the five Fiat factories in the country. On the other side is an unpredictable American president named Donald Trump – even though he recently stated that Marchionne was his "darling" among the bosses of automakers.
More importantly, Manley must meet the hopes of his predecessor with the American brand Jeep and his sister Ram. Both are up here mainly in the United States, the SUV country and pickup truck, successfully. In five years, they should have become one of the pillars of the global business of Fiat Chrysler. But the Briton must do what he did not want to succeed as a Jeep boss: he must impose himself on the Asian market, especially in China.
The names of Asian automakers like Hyundai and GAC also come into play When it comes to Fiat Chrysler's long-term future: Manley must and must seek an industrial partner to survive in the competition international, she says in the industry.
Fiat Chrysler stands mostly out of speculation, As Marchionne presented his future strategy, he formulated it in early June in general: "The real finish line is still coming."
("Die Presse", printed edition, 23.07.2018)
Source link
