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The Samsung Galaxy S9 is a flop. I've read this sentence and many variations almost daily in the technical press. Even Samsung acknowledged a few months ago a little contradicted that the demand for S9 models in pre-orders "only" at the pre-orders level for the Galaxy S8 would have been
the complaint of The level is, but previously announced that it was already badumed that the demand for new handsets would be greater than the S8. This announcement from Samsung is now often cited as confirmation that we are dealing with an official flop.
However, in this consequence, I think that is exaggerated, because of course Samsung is a) convinced of its product and b) Of course, you will communicate again and again that the new device will sell itself blindly. Even HTC, which is suffering from a dwindling demand, would never talk about having not as optimistic sales forecasts on a new smartphone.
If you look at the list of the most popular smartphones and mobile phones on Amazon, you will find the Samsung Galaxy S9 in fact only on the 35th place. But also the Huawei P20 Pro at least equal and later introduced n '. is not placed much better with 32nd place. This is not because the two devices are such cucumbers, but rather because buyers are opting more and more for cheaper models. The land is driven by the Huawei P20 Lite, followed by the Samsung Galaxy A5 and J5 – all smartphone models, which do not cost 300 euros.
Even the oldest devices of the highest clbad rank very well in these Amazon charts – no Wonder, we have to do it with smartphones with a strong beard at a much smaller price. For around 450 euros, for example, you get a Galaxy S8, the Galaxy S7, it's even only about 350 euros. It's 350 euros for a two-year-old smartphone, but just one that is still technically enough for the majority of users.
Samsung is currently writing the negative story of the company?
In the first quarter of the year, Samsung sold 10 million units of the Galaxy S9 – only nine million in the second quarter. This is a first for Samsung because until now, it has always been the case in the Galaxy S models, demand in the second quarter has increased. The fact that this is not the case is then commented on the media: "That's why the Samsung smartphone writes a sad business story" and Android Authority states:
These numbers prove that the Galaxy S line is in trouble. Android Authority
Is this really true? Is the flagship series in crisis? If we summarize the two quarters, we end up with 19 million smartphones, expected annualized Samsung is expected to come out at 30-35 million. Ask Sony, LG or HTC if they would call such a flop.
And the quarterly story: Yes, that's exactly the way Samsung sells less in the second quarter than at the first. This could perhaps be explained by the moment when the respective smartphone was released. The Galaxy S8 was available from April 28, the Galaxy S9 already in the first quarter, specifically from March 16.
This means that the new flagship last year was only from the second quarter to buy. So, of course, those who pre-ordered and usually all those who were considering buying the S8 hit early in the second quarter, and other Galaxy S models were, of course, bought less at first quarter too.
The series will be able to buy the new model as early as the first quarter, so I do not think it's unusual for Galaxy S smartphone sales to change relationships.
The real problem is a bonus problem
think that Samsung is not alone with its difficulties. Yes, we can discuss if a Galaxy S9 has to be so expensive. But that does not change the fact that Koreans have brought an absolute top product to the market, which is even stronger than the Galaxy S8. I do not even blame Samsung for having much changed in technology compared to 2017.
We can expect more changes with the Galaxy S10, so I think it's legitimate that & A series like this takes a year or two not much changed. I am also sure that Samsung takes into account the fact that users no longer need to buy a new phone every year, simply because it is no longer necessary. Even a dresser of 200 euros is strong enough that the majority of buyers are always happy after one year and do not think about acquiring a successor.
As is the case in saturated markets, as we do in Europe, North America and the Far East. Basically, Samsung can mainly state that they build such good products that do not need to be replaced every year. The situation is similar for other manufacturers. They must all find a balance: on the one hand, the technical progress is not so important that consumers have to buy every year, on the other hand, of course, we have to offer a model during these years and then create incentives to buy.
will not be easier for Samsung in the future, certainly not with powerful competitors like Apple, Huawei and other emerging Chinese. Samsung will not be directly afraid and anxious. Boys and girls sell more than 300 million smartphones a year, covering a wide variety of needs with their broad portfolio, and while the S-clbad business is the figurehead, with the Note range, but we're on success Not as dependent on the series as Apple could be on their iPhones.
In general, I believe we will continue to have fans of high-end products in the coming years to badume their claim of having world-clbad technology. leaning against the window. But I also think that more and more people will be content with the middle clbad simply because these devices are absolutely sufficient for almost all of us.
So I think you make a mistake when you're Samsung a crisis or a flop seals. The industry can simply have a crisis in general: the great competition inevitably means that the crumbs of the cake that you can get are less and less. Then the middle clbad, which offers enough selling points for a moderate price. So I think we are not talking about a Samsung problem here, but of a bonus problem. How do you see that? Do you have a similar feeling to me or do you think the many Galaxy S9 flop stories are appropriate?
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