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Facebook is part of the joint project to facilitate the transfer of customer data.
(Photo: AP)
Those who have the data have the power. This is the unwritten law in the net. Digital data makes everything better. They are the fuel for business models, algorithms, products. They make everything more comfortable. They offer users what they want: the Spotify music list, the way to coffee on Google Maps, the handbag that, according to Amazon, might interest us. Thanks to them, artificial intelligence recognizes patterns of genetic madness that a doctor would never have achieved.
To do this, companies and scientists must collect a large amount of digital information. Google and Facebook, for example, use the data to target advertising. The advertising business is only one of the many business models imaginable. However, a very successful one. Google and Facebook are some of the most powerful companies in the world. Microsoft, Facebook, Twitter and Google now want to develop free and open source software in a common "data transfer project" (DTP), facilitating the sharing of their data between individual suppliers and businesses. Can move services.
The ability to carry data should give users more control over their information, Google said in the blog post that accompanies it. Until now, customers can only download their data and delete it in heavy procedures. Thanks to DTP they should skip the step and move their information directly.
With this joint step, technology companies are responding to the mood change that has occurred in America and Europe. The big companies in Silicon Valley were once famous for their innovation. However, their power in the data sector is crushing competition, which can develop better business models focused on the information that users could change if they worry about their privacy. , vote rigging or hate speech.
Such software should make it easier for technology companies to comply with the new European privacy directives and keep competition observers at bay. Google recently accused the European Commission of a $ 5 billion fine. The company has already appealed the decision.
It remains to be seen how DTP software actually works – but it certainly has the potential to stimulate competition in the network when users can more easily compete. Especially with the increasing digitization more and more data is generated. A way out of the data economy? Hard to imagine. The question "To whom do my data belong?" Replaced the eternal "who collects my data?"
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