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Innsbruck – Judith Williams was known to millions of viewers long before her appearances on television in the television series "Cave of the Lion" or in the dance duel "Dancing Stars". After all, the former opera singer has built, since the late 90s, a company with a turnover of more than 100 million euros and is headquartered in Tyrol through the sale of cosmetics products in the QVC television sales channel. "I am selling more emotion," said the cosmetics entrepreneur at the Tyrolean Economic Forum, at the Innsbruck Congress. The 500 or so entrepreneurs present also advised them to arouse the emotions of the customer while putting aside their ego – this proposal also applies internally. "The emotivity of the self often causes businesses to fail because it lacks respect and respect towards employees," Williams said. On the contrary, you must get your opponent on board and integrate it. "It will only survive in companies that can arouse such emotions in customers and they want to live again day after day," she said. An important prerequisite for this, however, is the ability to feel empathy, to be able to empathize with others' feelings. "Invest in your own emotions," advised the former career chancellor, who had started her entrepreneurial career as a presenter on the home shopping channel. While teleshopping has a future in view of the growing opportunities for scanning and Internet shopping, Williams has remained open. Meanwhile, it is true that about 50% of the advertised products in the sales channels are sold via online channels.
The headquarters of their cosmetic business is in Innsbruck. Nevertheless, she first contacted contractors from Innsbruck only as the economic forum approached, she conceded yesterday. The band seems to be even closer: her husband's ancestors would have been relatives of Tyrolean freedom icon, Andreas Hofer.
The daughter of a successful opera singer wants to expand the company's headquarters in Innsbruck. An "innovation building for young beauty companies, a kind of incubator of young ideas", as she explained yesterday, is planned. Reason for expansion? She was a jury member for the start-up Show Cave of the Lions. She noticed that few women had dared to take the plunge and embark on a new adventure. (TT)
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