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The Lindt Chocolate Factory enters into direct competition with Ferrero's market leader Nutella with its "hazelnut cream"
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Lindt attack with Nutella spread – pleasure
That's Behind Nutella's New Recipe
"Hazelnut Cream" is not entirely new – Lindt has been present on the spreads segment since 2014. The chocolate cream with packaging of Golden color is available in the Lindt online store and in its own branches. In Austria, the product is available in Lindt-Shops
Formulation without palm oil
In England, "Hazelnut Cream" caused a hype and sold-out shelves in the media online and on social networks the last days. Until recently, cream was actually an insider tip. Now, of course, a next step is planned: the sale in the trade.
No joy if the new competition were to take place at Ferrero's headquarters in Alba near Turin. However, unlike Nutella, Lindt puts more emphasis on the premium card. The selling price of nearly 7 euros for 210 grams is significantly higher, according to the Confectionerynews.com industry portal, as well as hazelnut share of 40% versus 13% at Nutella. And: Lindt cream goes without palm oil. Nutella has recently been criticized as Italians use the controversial additive for their recipe.
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