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Apple has dared with the HomePod the beginning of the year in the world of smart speakers and struggling since then its market share. However, Amazon still dominates the market with echo systems, followed by competition from Google Home. Even if the way to the top for Apple is still far, recent US figures show that the HomePod is growing continuously.
Amazon dominates the US market
As market researchers at Cirp have discovered, smart speakers are gaining popularity. In the United States, 53 million smart speakers are now in use. In June 2018, it was about 50 million euros, an increase of 6%.
Cirp divides the market into three providers: Amazon, Google and Apple. Amazon remains undisputed at the top. As of September 2018, the American Echo family accounts for approximately 70% of all smart speakers installed. In this badysis, Google Home has a 25% market share. The HomePod with 5 percent is very far away.
Although HomePod has been able to improve its popularity in recent months, Apple is failing to win the retail price. The majority of buyers opt for smart speakers, priced between 49 and 129 US dollars. The HomePod is $ 349, well above the loot model of consumers and therefore loses sales straw short.
HomePod mini
New circles of buyers could win Apple with a mini HomePod. An inexpensive version of the HomePod haunts the rumor factory for several months now. Analyst Jun Zhang of Rosenblatt Securities recently suspected Apple of offering a new low-end HomePod for $ 150 to $ 200. Although the company is still above the consumer's well-being, it could grow with the benefits of high quality and the iOS ecosystem.
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