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Young entrepreneurs can also present their new products in 2019 before their official registration.
The number of new businesses in the food and beverage sector has increased significantly in recent years. In order to make it easier for new companies to launch attractive new products and have them tested by the end customer, Metro launched the "Start-up-Regal" with its NX Food platform earlier this year. In some markets, innovations not only have a platform but, with the positive feedback from consumers, they also have the opportunity to be listed wholesale.
Review of the pilot project
In three waves, the "starter tray" has been deployed in more and more stores in Austria. From the first wave of February, there were two left, of the second, even four of the five participating products became permanent on the shelves of the twelve Austrian subway markets. In the third wave that has just started, customers can test four additional product innovations: two from Austria, two from Germany. After three months, sales figures and customer feedback determine the products to be included in the market range.
Win-win project for companies and wholesalers
Metro is delighted with the "win-win" situation on both sides: "New companies can present their products to a target group interested in gastronomy and test their commercial potential.We offer our customers future trends and possibly a source of inspiration for the design of their offer.There are many things happening in the areas of regionality and sustainability, and so there will also be the 'Start-up-Regal'. next year For the fourth wave in February, there are already a lot of surveys and applications, says Alexa Kazda, Klabouch, head of public relations, communication and branding at Metro. (Red)
www.metro.at
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About the "starter tablet"
NX Food (Next Generation Food) is a metro hub for new food solutions that meet customer needs, future trends and a better food system. Anyone entering the "start-up radius" of the metro will be nominated by a panel consisting of category management, business development, food technology, quality badurance and marketing managers. operational management of the market.
From the first two waves of the "starter board", this has been included in the list:
Helga (Refreshing algae drink)
Wildcorn (Snack Popcorn with fries without snack)
kidney flowers (Syrup of pink basil flowers)
Aiolos olive oil (Fair trade olive oil from Greece)
Edamama (Noodles low in carbohydrates of black and green beans)
Taiberg (Fruit juice drink containing 100% caffeine and natural with taiga root)
Currently new in the "Start-up-Regal" are:
Alpine Spirits – Liqueur Latschen
Limomacher – Franz of thirst
Daflee Food – Feel fruity
Who's Jack – Jacquier Bio
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