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It all started with a mouse. In New York, where the cartoon character of Walt Disney celebrated its world premiere in "Steamboat Willie" 90 years ago, the pop art exhibition "Mickey: the true original exhibition" has now opened. Watch Mickey Mouse, a black and white steamship captain, become the leader of the ultimate pop culture group, the Mickey Mouse Club.
The new art show in Manhattan's trendy meatpacking district has a modern twist, paying tribute to the pretty pop icon. An area of 1,486 square meters has been divided into gallery spaces, chosen by sportswear designer Darren Romanelli, aka Drx, a specialist in the decontextualization and deconstruction of clbadic brands such as Coca Cola, Converse or Jaeger LeCoultre.
The first cartoon, original and revived
"Incredible facilities immerse us deeply in Mickey's story," says Romanelli, who spent two years working with the Walt Disney archives in Burbank, California. His art exhibition is a collection of antique objects in direct dialogue with various contemporary artists who have created works for the exhibition.
In a video installation titled "Steamboat Redux", you can see the black-and-white cartoon of "Steamboat Willie", the first populated and publicized caricature with Mickey Mouse, of the character's name in German. Next to him, 30 artists from around the world revived the short film. You can see scene by scene a modern version and a clbadic version at the same time. Another magnificent work by Daniel Arsham features a larger-than-life Mickey Mouse emerging from a white wall, inspired by the 1936 drawing "Thru the Mirror" in which Micky walks in a mirror.
Micky fans should love as much the fans of art
"The biggest challenge was to authentically integrate the artists," Romanelli told APA. "Whenever you integrate contemporary art in an environment that is an old and established brand, they need sensitivity, so that fans of enthusiastic brands like it as much as the fans of the artists."
The plays show Mickey's career since his debut as a sketch, through his first silent movie "Plane Crazy" (1928), his breakthrough with "Steamboat Willie", and his impact on popular culture as a muse of the world. Modern art and consumer products. In one of the pieces is a Mickey Mouse painting by legendary American artist Keith Haring, who died of AIDS too early, to whom Albertina has dedicated an exhibition this year. In another room are old goods, including a Charlotte Clark plush character from the 1930s. The doll, considered by many collectors as the centerpiece of any Disneyana collection, was the first official stuffed animal authorized by Walt Disney Productions. was.
"Mickey Mouse Club" with Britney Spears
The show also features a replica of the entire 1990s of the "Mickey Mouse Club," the television series that has spurred such lucrative careers as Britney Spears, Justin Timberlake and Ryan Gosling. The interactive space offers many photo opportunities to visitors and even an ice cream stand with varieties specially created for the exhibition.
A dozen artists contributed to the show. Britain's London Kaye has produced a mural inspired by the first color film produced by Mickey Mouse "The Band Concert" (1935). "There is really something for everyone," says Romanelli, "for art collectors, art critics and Disney fans." The curator also contributed to a work: a giant bear, wrapped in old Mickey Mouse shirts, which he has been collecting for 20 years.
The show ends with a legendary Cosmic Cavern by Kenny Scharf, contemporary of Andy Warhol, Jean-Michel Basquiat and Keith Haring, all artists who have integrated Micky Mouse into their art. Aged 60, he made one of his famous psychedelic caves Mickey-Memorabilia, rooms with neon-colored ultraviolet light, for which he became known in the 1980s.
"It's something for which I really fought," says Romanelli, "to stay true to my vision." His approach to storytelling has always been disruptive, he told APA. "I try to push the boundaries as much as possible to question the way consumers perceive the media and products."
Mickey's golden donkey
Many products are also available in the gift shop for those who are already fascinated by the most legendary mouse in the world. It's a perfect marketing cycle and Disney is using Mickey's 90th birthday as an opportunity to sell t-shirts, notebooks and mouse ear caps. A new volume of Taschen-Verlag for 200 dollars (174 euros) shows more than 1200 illustrations and rare drawings.
A few blocks away is a new Andy Warhol retrospective at the Whitney Museum of American Art, which would have delighted the great pop art artist. He once said that his favorite character was Minnie Mouse – "Because she can bring me closer to Micky."
"Mickey: The True Original Exhibition" from November 8, 2018 to February 10, 2019 at 10th Avenue, New York.
(APA)
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