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Audience hits football The World Cup has secured new heights.
With Currents and Highlights of the VoD for the 2018 Football World Cup on the ORF TVthek and the ORF.at Sporting Offers via the Web and Applications, ORF a reached a new record: In total, video advertising services reached 19.4 million net viewings, 69.8 million gross viewings and 349 million minutes of total usage in June 2018.
, the ORF TVthek is also particularly interested in its users High in the course: The video platform was the last with 12.3 million hits on a new happy Höchstergebnist. According to the ORF-TVthek moving picture study commissioned by RTR and AGTT at GfK in 2018, more than a quarter of Austrians over the age of 14 use the video platform at least one times per season
. and the number of TVthek apps can be seen with about 2,378 million downloads.
Save the use of video and new highs during tours
The current figures of online motion pictures show Great public success of streaming offers for the Football World Cup: live broadcasts and on-demand videos available on ORF-TVthek, sport.ORF.at and in the ORF football special were available on the web and in the 39; application 11.4 million contiguous use cases and 26.9 million recorded video starts from a program or post in Austria.
The total volume of use was strong 333 million minutes, by far the strongest live broadcast of the World Cup was the mud shooting "Russia – Croatia" with an average range of 94 564. With this result, the highest value of a live ORF offer since the beginning of the online measurement of the animated image by the AGTT
Thus, the World Cup It was not only in linear TV but also online and mobile. : The World Cup was also the main reason for the record use of all ORF streaming offers in June 2018, in the ORF.at network, next to ORF TVthek also ORF.at, iptv.ORF.at, news.ORF .at and special sites for TV events, live streaming and video-on-demand offerings in Austria recorded a total of 19.4 million net views and 69.8 Millions of raw views. The total usage volume in June was 349 million minutes
The FIFA World Cup also set a new record for visits: According to internal statistics, ORF-TVthek spends 6.1 million hits on average monthly in 2017 to 8, 1 million in the first half of 2018.
Strong public demand for ORF-TVthek
More than 26.5% of rated users regularly use the Internet. ORF TVthek, 43.5% at least once a month. This means that ORF-TVthek can not only rejoice in the title of the most popular media library of a TV broadcaster: for a weekly and monthly usage, the ORF service comes immediately after YouTube on the second place of all the requested video portals, including Amazon Prime Video and Netflix.
The Integral survey also confirms the high level of public confidence in ORF streaming offerings: the profile of the video platform and the ORF-TVthek brand now represent more than three quarters of the Austrian population of more than 14 years old.
As 2.3 million downloads also testify to the great popularity: ORF TVthek applications are available for all major smartphones and tablets and were downloaded at the end of June last 2,378 million times. Internally, ORF-TVthek is still ranked No. 1 on all ORF applications, ahead of Ö3 and ORF Alpine Skiing. (Jr)
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