Nivea Group: Beiersdorf stays on track – thanks to luxury cosmetics and sunscreen



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The new CEO can take care of a well-ordered house, but either site is still open.


shz.de

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October 30, 2018, 5:28 pm
updated 12 minutes ago

Hamburg | The maker of Nivea, Beiersdorf, remains on course thanks to the strong demand for luxury cosmetics and sun lotion. "The last nine months have been good for Beiersdorf," outgoing CEO Stefan Heidenreich said on Tuesday. "We have every reason to look at the future of our business with confidence." Heidenreich last presented the company's consumer goods figures. He handed over to his badistant Stefan De Loecker at the end of the year after seven years as head of the group. The 51-year-old Belgian is currently working on the group's strategy, which he plans to put in place in the first quarter of 2019.

Stefan F. Heidenreich, CEO of Beiersdorf AG / Archives