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It is well known that Niantic wins a lot with Pokémon GO. But where is the most successful game? Market researchers have badyzed it – and especially surprised by Japan.
Due to the global hype of the summer of 2016, Pokémon GO brought some records and of course a lot of money. But since then, the AR game is still in the best lists of the strongest smartphone sales games for Android and iOS to find. Overall, players have already invested more than $ 1.8 billion in Pokémon GO. This has been found in a recent badysis by SensorTower's market research specialists. However, it is particularly interesting to see how sales are spread across different markets.
According to the United States, the United States comes out on top with a $ 607 million Pokémon GO business figure, or 34% of total sales. In second place follows Pokémon's homeland in Japan with 500 million US dollars in sales – a really considerable sum, considering that Japan clearly has fewer inhabitants than the United States. In comparison, per capita, the United States generated about $ 1.86 in Pokémon GO, while Japan generated $ 3.9. This distribution also explains why Niantic organizes a similar number of events in Japan
High incomes in Germany
However, according to the calculations of the probe tower, Germany also has a penchant for paying Pokémon GO fanbase. A total of 96 million US dollars to Niantic in this country have taken since the launch, which corresponds to a per capita business turnover of about 1.16 US dollars. The fourth and fifth places in the ranking are Great Britain with 77 million and Taiwan with 48 million US dollars.
There is a good chance that all of the aforementioned sales figures will continue to increase. Because since the summer offensive of Niantic with the big update of Pokémon GO with the system of friends and the exchange function, the developers are bored of an event after each other without boredom.
This attracts many former players: reached the highest level since the summer of 2016, as recently determined SuperData. The Pokémon Pokémon GO Outlet: Let's Go GO Pikachu and Pokémon: Let's GO Evoli could add a boost this fall. And then, in partnership with NetEase, the launch of Pokémon GO is planned in China. Niantic is therefore far from reaching the end of its success story
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