Press review on VW's demolition program: "Pragmatism made in Wolfsburg"



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"Bonuses are little more than a consolation"

"Stuttgarter Nachrichten": The market leader took his time. After Daimler, BMW and importers such as Renault and Hyundai have already presented their premiums for the exchange of old diesel cars, the VW group has followed suit. For the Wolfsburg group, the exchange bonuses are a stimulus program that does not cost him much. Because the incentives offered are sometimes lower than the discounts you can get anyway from Internet intermediary. In addition, the imminent driving bans led to a collapse in the price of used diesel cars. This loss of value is also not offset by premiums. They are little more than a consolation.

"And the stupid is the diesel pilot"

"Saxon newspaper"What comes as remorse and indulgence after the diesel scandal is a promotional program for the manufacturer. For the diesel driver, this is problematic in two ways. He had bought his car with confidence from the builder and wanted to drive it longer. He is now obliged much sooner to make a new purchase to avoid driving bans. In addition, the premium only applies at the posted price, which virtually no buyer actually pays, because dealers give generous discounts anyway. There can be no question of a real premium. VW charges the consumer the costs of the diesel scandal, in the best of terms with the federal government. And the stupid is the diesel driver.

"The way auto manufacturers want to deal with the crisis is becoming a scandal"

"News from Westphalia"Of course, car manufacturers are not the only ones responsible for the diesel debacle. Legislators who have voluntarily opened a loophole around a loophole have contributed to this. But while automakers now want to deal with the crisis, the scandal is slowly growing. Instead of unconditionally granting their own debt and looking for solutions that can really satisfy the deceived customers, the manufacturers – led by VW – are trying to set up a gigantic sales promotion program and have it co-financed by the company. State and its taxpayers. A few thousand euros off: it sounds good, but it's a little more than what the buyer of a high-priced car can still beat. So do not hurt the company.

"Diesel bonuses help in the end, therefore, above all else: VW"

"Hannoversche Allgemeine Zeitung": To what extent will the disposal of VW help to protect the environment? It depends mainly on the fact that the group refuses or not that its diesel Euro 6 is really clean. There was reason to doubt long enough. The effects are for VW anyway else. Starting in 2021, the fleet of vehicles of the European Union will be subject to a limit of CO2 emissions that will be emitted by diesel engines to a much lesser extent than gasoline engines. If the Wolfsburg does not sell more diesel, the limits are not to be created. In the end, diesel bonuses are a big help: VW.

"Pragmatism made in Wolfsburg"

"Landeszeitung" (Lüneburg): Finally VW goes on the offensive. Car manufacturers badociate environmental diversity and premium exchange. Scratching the old plane is supposed to be softened, rewarding the pbadage to the vehicles of the group. In other words: pragmatism made in Wolfsburg. Strictly speaking, this is a clever triple strategy: VW wants to avoid new driving bans on diesel cars, avoid impending fines and, at the same time, boost sales. This would be expensive, but environmentally and economically imperative: because renovations immediately reduce emissions and increase customer confidence. But Wolfsburg's supply offensive ends here because priority is given to the sales offensive. In the end, this remains a conclusion: VW has long had all the needs of customers not understood, but understood, set up as an economic stimulus camouflaged high-end model.

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