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Stand: 27.11.2018 00h01
by Daniel Kaiser
Their names are named in the same breath as fashion legends Giorgio Armani or Calvin Klein: Jil Sander revolutionized the fashion world in Hamburg. Leading fashion magazines have celebrated it as the "Queen of the Under", the queen of omission. Today, the German designer is 75 years old.
Simple and pure: Jil Sander
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Clear and simple cuts combined with simple elegance: Schleswig-Holstein-born Jil Sander has conquered the fashion world in the luxury segment – and with his clbadic style, his perfume clbadics have always been refined .
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In 1967, fashion journalist Jil Sander opened a boutique in the upmarket district of Hamburg Pöseldorf. At first, the young woman sells the collections of other creators, but …
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… should gradually give way to their own conceptions. Beautiful fabrics, a high quality finish – a piece from the Jil Sander collection must meet the high demands of the designer.
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In the early 80's, the fashion company made the international breakthrough.
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In 1983, Jil Sander became a world-renowned brand. Business women particularly appreciate the purist style.
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The designer presents her fashion at the fashion shows in Milan, Paris and New York – and is celebrated for it.
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But it's not just women who make Jil Sander happy with her clothes. Although originally focused on ladies, the designer conveys her usual simple style later, but also fashionable for the man.
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In 1996, the fashion designer received the Order of Merit of the Federal Republic of Germany from the Federal President Roman Herzog. A prize for bringing German fashion to the world.
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A year later, she receives the Bambi. The designer is in the spotlight in the fashion category. The same year, among others, Wolfgang Petersen (right) and Harrison Ford (behind) can rejoice in the golden deer.
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To succeed in the global market, the designer must rely on strong financial partners. But the cooperation does not work so well. Jil Sander leaves the company that she founded – a heavy heart.
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After two unsuccessful attempts to join his company, Jil Sander can be recruited for the Uniqlo fashion chain. She designs three years in a much cheaper segment. In 2012, the blonde ends the collaboration and …
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… dare a third attempt to return to their roots. As creative director, Jil Sander returns to the company she founded and inspired a few months later with a men's collection. In October 2013, however, the designer returns for personal reasons to the fashion company.
Attract the world
Little Heidemarie already has pants from the beginning: Heidemarie Jiline Sander from Wesselburen in Schleswig-Holstein. Later, she says she is simple and cosmopolitan, Jil. And she has a mission: to turn the world around. "For me, it was clear from the beginning – and it was perhaps the elemental power – to pursue a vision – to attract women who did not want to dress like dolls, but who also wanted to be feminine and attractive that this style has prevailed worldwide, "says Sander.
In 1967, she opened a shop in the upmarket district of Pöseldorf in Hamburg, where she also sells her own creations. It is the nucleus of their later empire. Sander remembers: "Thank God, I was a little naive too, I could not predict how difficult it was, I was inspired by the idea of how I saw fashion. "
A new situation
"Good design for little money" – with this slogan, she presents her first collection in the mid 70s. Jil Sander quickly becomes an insider tip for young and stylish women. Modern and confident. "Everyone says that my fashion was emancipated," said Sander. "It's because women started working when I started doing fashion, which was a completely new situation."
Retired but unforgettable
Jil Sander has never attended a fashion school. She teaches everything herself and uses only the best fabrics. She is known nationwide when she advertises a perfume with her own face in the late 70's. In the late 90s, she sells to Prada: the beginning of a story of suffering. She is in constant competition with the boss of Prada. Returns Go again. Jil Sander, who has always protected his privacy, has now become silent. Perhaps she is celebrating her birthday in Ibiza, where she owns a finca and even makes her own olive oil. Or on Gut Ruhleben near Plön. There, Jil Sander had created a beautiful garden with his partner Angelica Mommsen, who died of cancer four years ago. In retirement, she lives – but she is unforgettable. When a major exhibition about the work of his life took place in Frankfurt a year ago, more than 100,000 visitors came.
Jil Sander is 75 years old
NDR 90.3
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Kulturjournal
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27.11.2018 19:00 clock Author: Kaiser, Daniel
The article in audio.
This topic in the program:
NDR 90.3 |
Journal of Culture |
27.11.2018 | 19:00 clock
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