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The trading companies Rewe, Billa, Merkur, Penny and Adeg want to know their full range of organic fruit and vegetables by the end of 2019, environmentally friendly or unwrapped. To this end, a competition of ideas aimed at customers and start-ups was presented at a press conference in Vienna. By 2030, approximately 60 brands of clean food will be packaged sustainably.
BMW electric as main prize
"We do not want to patronize customers and do not go with a raised finger," said Marcel Haraszti (pictured left), CEO of REWE International. In order to actively engage the public in the plastics reduction process, a customer ideas competition was launched. We are looking for "big and small" solutions for reducing plastic packaging. But one also wants general ideas of daily plastic savings during the grocery store. A jury, consisting of Greenpeace experts, ultimately decides the winners. The main prize is a BMW i3. Until February 28, 2019, it is possible to contribute ideas. There will be a separate competition for new businesses.
The "Raus aus Plastik" initiative of the REWE group has been in operation since 2011. As a result, around 75% of organic fruits and vegetables "yes! Natural 'are packaged sustainably. In the meantime, around 480,000 kilograms of plastic could have been saved – including 92,000 kilograms in 2017. REWE's Billa, Merkur, ADEG, Sutterlüty and Penny food chains could also have saved 31 million plastic equivalents. changing to permanent bags and jute hanger. One is "very proud of that," said Haraszti. As an alternative to plastic bags, carbon neutral reusable cellulose networks are now available for sale at Billa, Merkur and ADEG.
Ecologically and economically reasonable
Michael Jäger (pictured right), REWE International board member and head of Penny International, said his goal was "to find sustainable, environmentally friendly packaging solutions. environment, affordable for all our customers and economically viable for us. " Some packaging is quite ecological and economical. In the case of raspberries and broccoli, for example, they should be available after a few hours. It would not be a service for the environment – even if it did not contain any packaging, said Jäger. In addition, packaging would provide customers with legally binding and relevant information, such as nutritional information or expiration date.
Asked about meat and sausage packages, Tanja Dietrich-Hübner, head of the Sustainable Development Department, said that no viable alternatives to plastic packaging had yet been found. Meat and sausage products are delicate because you have to pay attention to hygiene. "We looked at everything that was possible," she said, referring to the ideas competition launched in the hope of having good ideas.
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