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The ÖSV now wants to conquer the virtual world. President Peter Schröcksnadel explains in a letter that the ski badociation is about to enter the eSport.
"Personally, I am neither a player nor a president of Twitter, but I have been developing electronic sport with a keen interest for some time," says Tyrol.
He sees a lot of potential in this area. "Take a look at Asia, where 50,000 people come to watch computer drives, and you can not resist this trend."
Reach new audiences
He could imagine reaching new target groups for skiing through electronic sport. "If you organize such Winter Games, you may be able to bring some people closer to skiing."
Criticizing the fact that a sports federation should not encourage people to sit in front of the computer, refutes Schröcksnadel: "The people we want to talk to are sitting in front of the computer. And I think you can get by. "
He therefore thinks of a grand finale on the Bergisel-Schanze or on the Sölden Glacier.
eSport as a new source of income for the badociation
And as a businessman, this 77-year-old has of course the financial aspect in sight. "If we do that, then we can generate a lot of revenue for the Ski Association, which then returns to the right sport."
For him, it is clear: "If we do not take advantage of this opportunity in the ÖSV, we will only use one another, so I will do it myself and will make sure the badociation and the winter sports generate new revenues "
Text source: © LAOLA1.at
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