Sono Motors brings Thomas Hausch, former boss of Nissan



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The start-up is about to start production

| Author: Andreas Grimm

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Sono Motors, an electric car start-up based in Munich, has gained significant support and Thomas Hausch will be the Chief Operating Officer (COO) with immediate effect In the past, The automotive industry has worked for various automakers and is considered an expert in electric cars and a strong advocate of this technology

In his new role, Hausch will be responsible for developing business strategies and production decisions. In the 1990s, Hausch took on jobs at Daimler and later at Chrysler. In 2011, Thomas Hausch joined California start-up Coda Aut. omotive (until 2013).

In May 2013, Hausch was General Manager of Nissan Center Europe (NCE) for four and a half years. It has accelerated right now, the e-car business of the Japanese. At the level of the badociation and in conversation with politicians and journalists, he had campaigned vehemently for the electronic car and its promotion. Due to declining sales and increasing registrations, he was increasingly criticized in Nissan trading, he was replaced late November 2017 at the NCE summit.

With his commitment to Coda Automotive (2011 to 2013) his current job at Sono Motors. Coda wanted to conquer the market with an everyday electric sedan for $ 37,250. The automaker promised a range of about 200 kilometers with a battery charge – so more than the Leaf. But the expected success of sales of the rather stupid car of several thousand pieces a year was missing. The consequence was shortly after Hausch's departure from the insolvency of Coda Automotive.

Sono Motors, on the other hand, is currently collecting money with a kind of crowdfunding to realize its electric car project. This should be for 16,000 euros to have (without battery). With its 80 kW / 109 hp engine, the prototype showed good acceleration performance when tested by "kfz-betrieb". Solar cells integrated into the outer skin are an important part of the design and technical characteristics of the Zion. With more than 6,000 vehicle bookings and in preparation for mbad production and market entry in late 2019, the focus is increasingly on production, branding and communication decisions . strengthened. This will expand the current management board from the previous four to six positions. Krupka has many years of experience in communications, strategic marketing and branding, including over 15 years in the international finance industry. More recently, she was responsible for all of Van Eck's marketing and press activities outside of the United States.

The Board of Directors includes founders and CEOs Laurin Hahn and Jona Christians and Roberto Diesel (CTO), Thomas Hausch (COO), Isa Krupka (CCO) and Martin Sabbione (CFO).

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