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The first two seasons of the search for models on RTL II took place on Wednesdays and Mondays. Now try something new again – also in communication.
The new RTL II-Show jury
Angelina Kirsch (since season 1)
Jan Kralitschka (former bachelor, new)
Jana Ina Zarrella (since season 2)
Oliver Tienken (new)
This is no longer Peyman Amin. But: The winner receives a modeling contract from Amin's renowned agency, PARS Management, and he signs the cover of JOY's special issue "JOY #style".
RTL II s' installed: The third season of "Curvy Supermodel" is running Thursday night, the evening where the mother is firmly anchored as a model search, "Next Top Model from Germany ", RTL II had recently shown its search for more female models on Wednesdays and Mondays. While the first season, which started with 8% success, is averaged above the RTL II quota level, the Round 2 of summer 2017 has been heavier. No problem occurred to more than a million fans, just over six percent of the market share was the highest feeling. These were not bad values, but it is reasonable to badume that RTL II would have liked a little more of this great project.
RTL II will show the new numbers from July 26th. It will be an exciting evening. At the same time, ProSieben will also host the "Summer Games" with alternating editions of shows "Schlag den Star" ► and "Teamwork". RTL II has set itself the goal of creating interest in the "winding top model" through very modern means of communication. Of particular importance is attached to marketing influence this year. Successful supermodels and influencers like Sarina Nowak and Roxana "Roxi" Strbader unveil their beauty, fashion, fitness and food tips and tricks in exclusive tutorials on rtl2.de, Facebook, Instagram & Co. total, fifteen or so influencers will display the format.
RTL II presents WhatsApp communication as a completely new topic for the first time, reveals Carlos Zamorano, marketing and communication director of the channel. "With" Curvy Supermodel ", RTL II has encouraged many young women to resist their bodies, Curvy is in. The marketing campaign for the new season celebrates this new creative self-confidence – with very clear and elegant imagery. all marketing and communication activities, we are focusing even more on digital channels targeted to the target groups.As for the media, the central point next to the main channel is the marketing of influence, which we we are developing significantly this year. "
Seven episodes are planned, just as much as in 2017.
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