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The new Swarovski star for the Rockefeller Center® Christmas tree, designed by renowned architect Daniel Libeskind, was presented today in New York City. The star was solemnly unveiled at Rockefeller Plaza, in the presence of Daniel Libeskind and Nadja Swarovski, a member of Swarovski's board of directors.
(Photo: https://mma.prnewswire.com/media/783768/Swarovski.jpg)
(Photo: https://mma.prnewswire.com/media/783769/Swarovski.jpg)
(Photo: https://mma.prnewswire.com/media/783770/Swarovski.jpg)
During the ceremony, the star was worn on the Rockefeller Center's Christmas tree, where it lights up for the first time during the "Tree Lighting Ceremony" November 28th.
Swarovski star by Daniel Libeskind
This is the first time that the famous crystal tree ornaments have been redesigned since the unveiling of Swarovski's first star in 2004. At that time, the star was presented jointly by Swarovski and Rockefeller Center co-owner Tishman Speyer .
The Libeskind star is a shining example of Swarovski's 120-year tradition of turning light into joy. The nearly 410 kg star has a circumference of almost 3 meters and 70 points covered with 3 million Swarovski crystals. With its innovative crystal technology, the company has created a masterpiece of refraction in a breathtaking three-dimensional structure. Dramatic lines cross the room with incredible dynamics – a brilliant reflection of Libeskind's vision of design.
Star shop and Christmas decorations
Swarovski plans to open a Star Shop at Rockefeller Plaza later this month, also designed by Daniel Libeskind. The store of about 19 square meters is crystal-clear and star-shaped. The faceted construction consists of windows and video screens. Visitors can buy jewelry, decorations and gifts at Swarovski and Atelier Swarovski, including a new range designed by Daniel Libeskind for Atelier Swarovski Home.
In addition to Star Boutique, you'll find an exact replica of Swarovski's star structure, which also features 3 million Swarovski crystals. Visitors can look closely at the design.
Nadja Swarovski, member of the Swarovski Board of Directors, commented: "We are proud to collaborate with Daniel Libeskind, a creative genius, on this exciting new design of the Swarovski star that adorns the Christmas tree from the Rockefeller Center, with New Yorkers and visitors each year from around the world during Star Celebration, it will shine for many more years as a symbol of hope. "
Daniel Libeskind, chief architect of Studio Libeskind, said: "The new Swarovski star for the Rockefeller Center Christmas tree is inspired by the glittering light of starlight – a meaning and a mystery to people at the same time, symbolizing our greatest quest for hope, unity. and Peace – Working with Swarovski and the entire star design team is an incredible honor for me, it's the fusion of the art of crystal, innovation and a revolutionary design. "
Libeskind, who has worked with Swarovski on community projects in the past, is known worldwide for the heritage sites and monuments he has designed, including the Berlin Jewish Museum, the Denver Art Museum and the Master Plan for the reconstruction of the World Trace Center in New York. In 2016, Libeskind designed for the Swarovski Workshop a chess game with crystal and marble characters, inspired by its avant-garde architectural designs.
Projects such as Swarovski Star respect Swarovski's tradition of collaboration and innovation. In partnership with design visionaries, the creative limits of the art of crystal are dynamited to give more brilliance to the world.
The Rockefeller Center Christmas Tree is a symbol of hope and community around the world. It unites New Yorkers and visitors in a joy of shared vacation. The Christmas tree tradition at Rockefeller Center dates back to 1931.
Information about Swarovski
Swarovski offers a complete product portfolio characterized by unique quality, craftsmanship and creativity. The company was founded in Austria in 1895 and develops, produces and sells jewelry, accessories and lighting solutions as well as high quality crystals, synthetic stones and genuine stones.
The fifth generation of the Crystal division is family run and has approximately 3,000 stores worldwide in approximately 170 countries. More than 27,000 employees generated a turnover of around 2.7 billion euros in 2017. With its sister companies Swarovski Optik (optical precision instruments) and Tyrolit (grinding tools) , the Crystal business unit forms the Swarovski Group. In 2017, the group achieved a turnover of about 3.5 billion euros and employs more than 32,000 people.
A responsible relationship with humans and the planet has always been an integral part of Swarovski's corporate culture and is reflected today in the company's strong sustainability program. The Swarovski Water School's global education program has reached 500,000 children in the world's largest waters and the Swarovski Foundation, created in 2013, promotes creativity and culture, is committed to the well-being of humanity and the protection of natural resources to make a positive contribution to society. http://www.swarovskigroup.com
About Daniel Libeskind
Studio Libeskind designs and implements a wide range of urban, cultural and commercial projects around the world. In the studio, architects and designers work side by side, for which architecture is practiced with optimism. Studio Libeskind strongly believes that to design great sites, you have to believe in the future without forgetting the past.
The architecture of Studio Libeskind is based on the idea that a building must be expressive and reflect modern life. Innovation is the central element of our design process. For Studio Libeskind, a future-oriented design must be realized with sustainable technology. The true art of architecture is to maximize the impact of the available financial and functional framework. Studio Libeskind knows from experience that great architecture comes from working with big clients. On the other hand, architecture is a form of public art and Studio Libeskind is committed to ensuring the place where it operates, not only towards the client, but also towards the communities. and cities.
Daniel and his wife Nina Libeskind founded the Daniel Libeskind studio in 1989 in Berlin (Germany) after winning the construction contest at the Jewish Museum in Berlin. In February 2003, Studio Daniel Libeskind's headquarters moved from Berlin to New York, where Daniel Libeskind was hired as the lead planner for the reconstruction of the World Trace Center. http://www.libeskind.com
About Tishman Speyer
Tishman Speyer is one of the leading owners, developers, operators and badet managers of world clbad properties worldwide. Tishman Speyer was founded in 1978 and has offices in the United States, Europe, Latin America and Asia. The company builds and manages high-quality office and residential space as well as retail space in 28 key global markets for leading industry customers. The company is the developer and operator of a portfolio of more than 15.5 million square meters with a total value of about 88 billion, spread over more than 406 properties . Featured properties include Rockefeller Center in New York, Torre Norte in São Paulo, The Springs in Shanghai, Lumière in Paris and OpernTurm in Frankfurt. Tishman Speyer currently has projects at various stages of development in the following cities: Boston, Brasilia, Frankfurt, Gurgaon, Hyderabad, Los Angeles, New York, Paris, Rio de Janeiro, San Francisco, São Paulo, Shanghai, Shenzhen and Washington. In addition, the company operates prime office properties in Berlin, Chicago and London. For more information, visit tishmanspeyer.com and follow us on @tishmanspeyer.
OTS: Swarovski Newsroom: http://www.presseportal.de/nr/50665 Press Room via RSS: http://www.presseportal.de/rss/pm_50665.rss2
Press contact: David Lipke Swarovski [email protected] + 1-347-213-7415
Helen Cowdrey, Camron Public Relations [email protected] + 1-917-675-4359
Iva Benson Contact for the Rockefeller Center Christmas Tree and Tishman Speyer [email protected] + 1-212-843-8271
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