Tesla makes a record profit: the late revenge of Elon Musk

A few weeks ago, apparently, Tesla's message regarding this disaster came back. The company does not have enough car transporters to deliver its vehicles, company chief Elon Musk told a customer who was eagerly waiting for his model.3 Musk promised that Tesla would now build such carriers.

All this shows once again the "bad planning" of the American manufacturer of electric cars, judged the economic magazine "Forbes". The brand will "pay a high price" for this.

Far from there. In fact, delivery delays were more of a luxury problem. In the last quarter, Tesla has sold more cars than ever before and achieved a record $ 312 million, the third since its IPO in 2010. The stock climbed Thursday by more than 9% in the air.

Despite all the antics of Musk, his company is having a hard time. While the boss was sitting silently in the radio studio or driving his car via Twitter, Times had just announced the withdrawal of the purse – and later, embarrbading the rower – was running a crowd of employees and offered tens of thousands of models 3 to customers. The turnover has thus increased by 130% for Tesla, reaching $ 6.8 billion.

This Tesla has achieved something historic: an electric car is now the US car's best-selling car in the US segment, which does not include popular SUVs and pickups . Musk is particularly proud of the fact that he has long suspended the German competitions of BMW (Series 3), Audi (A4) and Mercedes (Clbad C). For the German automaker, sales figures in the US are an alarm clock, said badyst Arndt Ellinghorst of Evercore Investment Advisor ISI.

This is even more electrifying the market: with the model 3, long considered a problematic vehicle because of many production problems, can obviously earn money. Much money Tesla puts the car's gross profit at an incredible 20%. At the same time, other automakers around the world are complaining that electric cars are a law-abided company.

Customers pay $ 60,000 instead of the advertised 35,000

Tesla could have exceeded the threshold to fund its business from its own resources, writes RBC badyst sober in a study. In other words, after years in which the company has spent billions of dollars on factories, charging stations and branches, it has become apparent that much of the money may be invested rather than " burnt, "as the critics have repeatedly claimed.

Tesla's break has helped her reach the size that the company has achieved over the years. In its Gigafactory, Panasonic builds battery cells that, according to industry experts, are cheaper than those of the competition. "Tesla is destroying the competition," badysts said yesterday, extremely skeptical at Citron Research.

Musk's late vengeance on his hated critics was also possible, as he has not fulfilled his promise so far. Model 3 costs a lot more than the $ 35,000 originally announced. In order not to wait too long for their vehicle, many customers pay $ 60,000 or more for a powerful and well-equipped model.

In the United States, it is possible to order a slightly cheaper model with a smaller battery. Near the price mentioned above, model 3 is proposed, but only if US subsidies of $ 7,500 for the electric car and, depending on the state, are more taken into account.

Big question marks behind the quality

These grants are also among the most significant risks that Tesla is now exposed to as they expire. Buyers who receive their Tesla by the end of the year will still benefit. After that, there is only half left. Parties in Congress are discussing the future of tax relief.

So we expect a new wave of shipments to the United States for the beginning of the year, and probably also to a profit. At least, Musk announced that.

So start a new game for the eccentric billionaire. The European and Chinese markets in particular are moving towards the center. In the People's Republic, Tesla did not live up to the expectations it imposed on itself. A clean plant is expected to bring the breakthrough in the middle of next year. But given the trade dispute between the United States and the People's Republic, badysts warn of uncertainties.

At home, the cost of production per car must continue to decline, as customers increasingly demand a cheaper model 3. Different chronic quality defects should allow the company to control itself, because the fans will not forgive the defects forever.

Musk has to professionalize the production, which he had recently increased so dizzily. Among other things, he had a complete production line built in a tent to finally get enough model 3 from the farm.

On which narrow ridge Tesla walks with such temporary, it turned out in August. A fire in a similar building on the premises of the company devoured parts of the roof.