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The Otto catalog becomes historical. The mail order company wants to send the main catalog for the last time in December with the spring / summer 2019 badortment. This announced the company on Monday in Hamburg. The formerly thick volumes have praised since 1950 goods on the order. Models such as Claudia Schiffer, Heidi Klum and Gisele Bündchen honored the cover.
"Our customers successively abolished the catalog, because they use it less and less and have long access to our digital offers," says Marc Opelt. 95% of customers ordered numerically. To do this, Otto offers a website and mobile applications that can access about three million products. The main catalog as a distribution channel plays a subordinate role for the Hamburg mail order distributor for years with a single digit share of the total turnover of 2.95 billion euros, said Otto GmbH & Co KG. the foundation of navigation, was still in the hand and had just a starting edition of 300 pieces. On 14 pages with glued photos, 28 pairs of shoes were presented. Under the slogan "Confidence against trust", Otto is the first mail order company to announce its purchase on the account.
The company flourished and, with it, the catalog that was fully online for the first time in 1997. The main catalog in its current form is no longer up to date, the company concluded: "Otto is an e-commerce company and is developing into an online platform. "
(APA / dpa)
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