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New Delhi –
Whatsapp will be advertising in its application from next year. This was announced by Whatsapp (COO) CEO Matt Idema.
Whatsapp vice president, Chris Daniels, confirmed the news at an event in New Delhi. He explained too. this advertisement should become WhatsApp's main source of revenue, reports the Economic Times. He wants to offer businesses the opportunity to reach users.
Ads should not appear in WhatsApp private chats, but in the "Status" box are enabled. Whatsapp responded to Snapchat's success with the format: "Whatsapp Status" allows you to share animated text, photos, videos and GIFs that disappear after 24 hours. This feature is currently used by approximately 450 million people.
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Large companies can now communicate directly with users
The founders of WhatsApp, Jan Koum and Brian Acton, have repeatedly opposed the funding of the service through advertising. But they left the Facebook group that owns Whatsapp. Whatsapp users should be able to define themselves whether they want to see advertising or not.
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Expected advertising revenues should allow Whatsapp to exit the loss. At the same time, Idema announced that it would generate revenue through cooperation with large companies. In the future, WhatsApp will allow large companies to communicate directly with their customers via the large-scale short message service.
Packages must be tracked via Whatsapp
Airlines KLM and Singapore Airlines, the online travel portal Booking.com, the online shopping platform Wish and the carrier Uber are among the first companies to use the new service Whatsapp Business API For example, online retailers can use the interface to inform their customers in real time of the parcel delivery process.
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To get in touch with businesses, users should accept the communication, Idema said. This would also help to implement the requirements of the European General Data Protection Regulation. As always, the communication is encrypted and secure, Whatsapp can not see the content. "However, users should be aware that they are not chatting with a private person, but are providing information to a company." Whatsapp users can still block businesses with which they have contacted with their prior consent of a single click. "This choice is of course respected."
Whatsapp Business API
In January, Whatsapp had already launched a commercial service for small businesses in the form of its own Android application. The new service for large companies works in the traditional Whatsapp application. For businesses, the configuration of the interface and the discussion with the customers are free. However, real-time notifications ("notifications") must be paid by the companies in figures. At the exact price, the company has made no statement.
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"Whatsapp Business API" is the first paid service of the Facebook affiliate since the application itself has been provided for free for years. Users themselves are not asked to pay.
(AP)
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