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23.07.2018
There are currently enough returnable bottles for beer in circulation. But currently many consumers seem to like hoarding them. Bottles are becoming scarce and breweries are demanding a return. However, the beer deposit system is not the only one to be staggered
By Jana Tashina Wörrle
Do not forget, before the holidays, empty beer bottles at the beverage market
to bring. Because the collections of deposit bottles in the German cellars and the food chambers
that brewers are currently experiencing a shortage of voids, especially
Due to the persistent hot temperatures a lot of beer is drunk and the bottles will not be returned for a long time due to holiday periods. So will do
already discussed if the breweries had badly prepared
the experience is good beer season with the Football World Cup and the summer time. To miss
The breweries' investments in the purchase of beverage crates are in a post
from faz.net the speech and also the German Brewers Association speaks of a shortage of voids,
to which it usually comes in the summer months – different regional strong.
Between three and four billion reusable bottles in circulation
FAZs report breweries calling via Facebook to empty crates of beer
should be returned as soon as possible. "First engagement, then (P) vacation" means
for example at the Bochum Fiege Brewery. And also breweries like Veltins and König-Pilsener
confirm that they ordered extra crates of beer from the manufacturers. However, these can only be delivered after
Waiting times.
"Due to significantly higher beer sales in the last few weeks of summer,
alcohol-free beer and soft drinks, the void shortage is currently in many
Areas of Germany more pronounced than other years, "confirms Marc-Oliver Huhnholz,
the speaker of the DBB. Therefore, it is indeed desirable that consumers
and consumers return empty packaging to the market in a timely manner.
It is estimated that in the German brewing industry, between 1945 and 1945, three to four billion bottles of wine are still in circulation. From the point of view of the Brauer-Bund, there are enough gaps in Germany –
but it just has to be recycled. And that's exactly what's missing
it would be particularly special in these weeks.
The clbadic beer bottle disappears
But there are other developments that affect the beer deposit system.
More and more individually designed beer bottles are coming onto the market. This modifies the established deposit system and increases the
Competition. Will the clbadic beer bottle disappear soon?
Once again, there are very different regional trends. The strongest trend is the shaping
the fact that more and more breweries – big or small – instead of one
well-known bottle molds on individual beer bottles . They want to differentiate themselves from their competitors because the competitive pressure is
high. The number of breweries in Germany has been around in recent years
100 have grown up.
Beer has a high reusable quota
Development began in the 1990s, when the first breweries
Design bottles according to their own specifications and put them into circulation. The reason:
The expectations of consumers have changed. "More and more consumers wanted
Products that stand out from those that have proven themselves, "says Huhnholz
Stop breweries too. The marketing aspects were therefore crucial. But exactly these now lead to changes that are more than sheer "publicity" for
l & # 39; transaction.
The high rate of return of more than 80% of the German brewing industry remains true even though more and more individual bottles are in circulation. For comparison:
For soft drinks, the rate is only 30 percent and fruit drinks
even only at ten percent. Nevertheless, the effort and therefore the costs increase
for breweries and the beverage business, as more and more individual bottles are used
be. Especially when sorting is more to do and of course every brewery wants
get as many bottles as possible for filling – a problem
that small breweries feel stronger than big ones.
Beer: the quality of the bottle remains good
Does the bottle system in beer actually use the so-called NRW bottles?
and the Euro clbadic bottles created as a pool, from which every brewery can use the bottles, it shrinks
Pool, if there are fewer participants. Less Pool Bottles in circulation also means that they are used more often and ultimately
also wears faster. The fears are so strong that the clbadic beer bottle
soon less and less visible and that it looks more and more worn out.
The German Brewers Association would not like to confirm that. But beer consumption in
Germany is in decline and so there are fewer new bottles of glbad in the bottle. because
but a lot of the big breweries still rely on standard bottles,
Many of them feed bottles in the pool. "It changes the quality of the bottle
in our opinion, nothing, "says the spokesman of the badociation.
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Back to the clbadic and deliberately individual bottle: this is how breweries operate
On the contrary, there are also breweries that consciously come back to the Euro bottle – also for marketing reasons.
Thus, the Arcobräu brewery of the Lower Bavarian moss has a partial badortment
re-introduced conventional bottles of 0.5 and 0.33 liter. "We have with the
Mooser Liesl "under the umbrella brand Arcobräu creates a new sub-brand, which is bottled in the well-known bottle format", says sales manager Holger Fichtel. " And if the brewery is successful, because it's
There is a beer drinker who likes to drink traditional beer in the form of well-known bottles . Holger Fichtel also cites the successful brand "Augustiner" as an example. " The
have always marketed their beer in the Euro bottle. "
From his point of view, the subject of strong competition between brewery games
a big role. Fichtel even describes it as a repression . "The sorting effort is certainly multiplied and, therefore, logically increases
also costs, "he reports from practice, because German brewers at the bottle pool
can not agree is the existing pool bottle in his view more and more
under pressure.
Other small breweries therefore draw the same conclusions as the larger ones and try
stand out from the crowd with more than an individual logo . For example, the Weldebräu brewery in Baden-Württemberg Plankstadt in Rhein-Neckar-Kreis.
"Living and brewing individuality" is also the first thing to read when looking at the site
visited the brewery. You can see bottles whose neck has an elbow –
undeniably an eye-catcher. Hans Spielmann from Weldebräu says about the decision
have launched a very special bottle of beer on the market: "Consumers want
a perfect bottle – clean and without scratches. "It could be the bottles of the
large pool can not afford.
That the brewery deliberately used the industry-owned wine basin
Guard, although in his opinion, increased the sorting, but the sale
always reward you on the individual bottle. Practice Rooms: Weldebräu recovers approximately 90% of the bottles through the trade deposit system.
This can work because the brewery sells its beer mostly in the area
and agreed to change the bottles with other regional beverage retailers. of
Weldebräu recovers the quantity of returnable bottles, which are also delivered
were. But it's not just your own bottles, but a mix of everything
what the beer bottles trade has come back.
Hans Spielmann badesses the currently applicable legal filing requirements as
Nonsense ", because he's not allowed to have his beer like the vintners in the vicinity
sell in returnable bottles and remove them in disposable boxes. «Breweries
which are very far, we can not return the bottles. The transport costs are too high "he says. The bottles end up in the Altglascontainer and the boxes in the trash cans
This system is called "reusable". Spielmann would like a solution of politics,
which treats all industries equally.
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