Volvo launches its brand new brand »Leadersnet



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Volvo launches its brand new brand »Leadersnet

















Beginning in the spring of 2019.

With a new brand, Volvo wants to take one step further on the road to become a mobility group. Under the auspices of Volvo Car Mobility, all the global mobility activities of the Swedish automaker will be consolidated in the future. The beginning of "M" is in the spring of next year. Five million direct customer contacts – from Sunfleet's customer base, the car-sharing company that has operated the Volvo Car Group since 1998 and deployed globally in 2017 – and new sources of revenue are sought

Customize Customer Relations

Provide access to vehicles and services at all times and on call. In addition, Swedes promise that "M" will be able to learn the needs, preferences and habits of its users and thus automatically cover all relevant offers. "The services currently available are primarily an alternative to taxis or public transport," says Bodil Eriksson, CEO of Volvo Car Mobility. "We focus on the way people use their own cars – that's what sets us apart."

"Urban customers are rethinking in particular the ownership of clbadic cars." M is our answer in the context from our new mission "Freedom of Movement" We are becoming a retail service provider, "said Håkan Samuelsson, President and CEO of Volvo Car Group. (jw)

www.volvocars.com

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