With Chrome 71, an inappropriate ad may block all advertising inventory

Chrome blocks all ads on a site if only one is inappropriate and that it is not deleted. Advertising revenues would then be in danger.

The Google Chrome browser has undergone a major transformation this year. Today, the company uses its market power to minimize inappropriate advertising. Web sites that show it in the long run should expect Chrome 71 to be all their ads are blocked on the page. While Google lets work its muscles, site owners have every interest in carefully reviewing the ads they broadcast.

Chrome only wants an appropriate advertisement

Google's effort, with so-called misleading content for users to disappear from the browser, is commendable first. These include, for example, false information, such as fake system messages or warnings, phishing, malware, or even unexpected clicks such as transparent backgrounds, invisible page elements, and so on. lead to a landing page when you click on it. Such misleading ads are annoying to the user and therefore have a negative impact on the perception of the website.

However, as reported by Jon Porter on The Verge, starting in December and the introduction of Chrome 71, inappropriate ads will be cleaned up so site owners become more responsible. If such a deceptive advertising experience is detected and reported, the site operator has 30 days to remove it from the site. If he does not comply with this request, Chrome is in the episode all Block ads on the browser page – dramatically reducing the revenue stream. Even if only one ad is inappropriate, not all others are. If this negative experience is not removed, the problem will arise. Google is rigorous in this case.

Google clbadified as inappropriate, © Google

However, users themselves will be able to view these filters in the browser's chrome; so that they can see all the ads. Even if advertising revenues were not reduced in this case, we can badume that the majority of users retain their standard settings. Then a lot of the revenue generated by the ads would be lost if it blocked all ads. Google's approach should entice site operators to exclude deceptive advertising experiences.

Chrome is built on many new features

Already in the Chrome 69 version, Google had recently submitted news. Not everyone is so friendly. After all, connecting to a Google Account is now synonymous with connecting to Chrome. This results in a kind of forced connection, with data protection more likely to fall into the hands of users.

In the new version of Chrome: When you sign in or log out of a Google website, the Chrome UI displays your login status in the upper right corner. 2 / pic.twitter.com/h1ndpMPDlT

– Adrienne Porter Felt (@__apf__) September 24, 2018

But the version had also introduced useful features. This certainly includes the fact that definitions or information about specific keywords may already appear in the search bar. And that pages without HTTPS encryption are marked as unsecured.

Even though Chrome now provides a safer and more pragmatic website, the user must recognize that Google has tremendous power over websites and users through its browser that controls the market. There does not seem to be much to oppose for the moment. Therefore, webmasters must adhere to the guidelines. They should deliberately ban inappropriate ads; However, this is not just a measure of Google, it is in the sense of a reasonable UX that makes sense.

Although the functionality of Google is attracting more and more attention, Chrome version 64 already specified that the Adblocker Chromes blocked all ads, if an inappropriate ad was not deleted after the ######################################################################################> 39, expiration of the month.